TAM shared the 22nd series of TAM Television Reports. The report Highlighted several points like News Genre topped with 31% share of overall TV Ad Volumes during Aug-Nov’20* displacing GEC compared to Aug-Nov’19, During Aug-Nov’20*, highest growth in advertising was recorded in News genre that was 28% followed by Movies genre 24% as compare to Aug-Nov’19, Toilet Soaps and Shampoos were Top 2 consistent categories in Top 5 channel genres during both periods Aug-Nov’20* and Aug-Nov’19 and many more.
News Genre topped with 31% share of overall TV Ad Volumes during Aug-Nov’20* displacing GEC to 2nd place compared to Aug-Nov’19 Top 5 channel genres like GEC, News, Movies, Music and kids added 95% and 93% share of overall TV Ad Volumes during Aug-Nov’19* and Aug-Nov’20* respectively
Among the Top 5 categories, Toilet Soaps and Tooth Pastes belonged to Personal Care/Personal Hygiene sector, whereas 43% of rise in Tooth Pastes category was seen during Aug-Nov’20* resulted in positive rank shift displacing Washing Powders/Liquids to 4th position.
HUL and Reckitt were Top 2 consistent Advertisers followed in both year, ITC came on 3rd position in 2020 were as it was on 4th position in 2019. Tally of consistent advertisers grew by over 13% in Aug-Nov’20 compared to Aug-Nov’19.
During festive period of 2020, average Ad Volumes/Day for News genre had higher share i.e. 58% compared to non-festive period which had 42% share. If we compare it with 2019 it had slightly higher share i.e. 52% of Ad Volumes/Day.
Average Ad Volumes/Day on News Genre grew by 28% in Aug-Nov’20* compared to Aug-Nov’19. Whereas the Ad Volumes/Day saw maximum rise i.e. 22% during Oct’20 compared to Aug’20
Cars category retained its 1st position during Aug-Nov’20* whereas Reckitt moved to 1st rank displacing HUL to 2nd place compared to Aug-Nov’19. Ecom-Education & GCMMF (Amul) were new entrants among the Top 5 categories and advertisers of News genre respectively. During Aug-Nov’20* Top 5 categories & advertisers added 16% and 17% share of Ad Volumes respectively.
Also, Among the Top 5 Exclusive advertisers on News genre, Rahul Foundation was present during both the periods Aug-Nov’20* and Aug-Nov’19. There were Nearly 3 times rise in Ad Volumes of Rahul Foundation led the improvement in its ranking during Aug-Nov’20* compared to Aug-Nov’19.