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Count of Advertisers and Brands using sports personality for celebrity endorsement grew by 19% & 23% respectively in IPL 13 over IPL 12: TAM Sports-13 Advertising Report
The TAM Sports-IPL 13 Advertising Report based on IPL 12 and IPL 13. The report will be for the 16...
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News Broadcasters Federation objects to BARC’s decision to cease ratings of News Channels
Mumbai: The News Broadcasters Federation (NBF), India’s largest industry association TV news channels representing interests of news broadcasters from across...
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Our aspiration is to digitize payments for a billion Indians: Richa Sharma, PhonePe on Karte Ja Badhte Ja campaign
If you are watching the Dream11 IPL, there is no chance that you’ve not seen the sheer brilliance of Amir...
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The character that our team showed during the most challenging time fills us with great pride: Premkumar Iyer and Amyn Ghadiali, Gozoop in Straight Talk
Gozoop, a digital-first integrated communications agency is one that needs no introduction. Over the last 10 years the agency has...
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Spotify India leads the category in Top 5 advertisers during Aug-Sep’2020: TAM AdEx-Television Advertising Report 16
The TAM AdEx-Television Advertising Report-16 for period Jun-Sep’20*, it comprises of 2 parts that is Overall Advertising Snapshot of Genres:...
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Live video shopping is the future of social commerce, and we at KIKO TV aim to be the currency to shop within the app, while seamlessly enjoying their content: Neeta Chawla
KIKO TV is India’s first AI-based short video E-Commerce & Entertainment platform, launched by Smooth Tag Technologies. It was launched...
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Has the Tanishq Ekatvam Campaign courted unwanted controversy?
The film starts with the Baby Shower of the daughter-in-law who is a Hindu married into a Muslim family. The...
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We are fast evolving from a Radio Network to an Audio Entertainment Network: Abe Thomas in Leaderspeak
Abraham Thomas, fondly known as Abe is truly a leader that needs no introduction. At the helm of Reliance Broadcast...
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TV9 enters business content vertical, appoints Rakesh Khar as Editor & Business Head
After consolidating its leadership in the linear news TV format, TV9 Network is now turning its attention to revamping its...
Read moreDetailsCoca Cola India saw highest surge in Ad Volumes during Aug-Sep’20* compared to Jun-Jul’20: TAM AdEx-Television Advertising Report 16
The TAM AdEx-Television Advertising Report-16 for period Jun-Sep’20*, it comprises of 2 parts that is Overall Advertising Snapshot of Genres:...
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