The TAM AdEx-Television Advertising Report-16 for period Jun-Sep’20*, it comprises of 2 parts that is Overall Advertising Snapshot of Genres: Aug-Sep’20* and Focus on Advertising in Top 2 Genres (GEC and Movies): Jun-Sep’20*. We focus on the 1st part of the report:
Advertising Overview of Channel Genres: Aug-Sep’20 (till 26th Sep 2020)
Leading Channel Genres on Television during Aug-Sep’20* in terms of Advertising
The report highlights that News, GEC and Movies genres contributed more than 80% share of Ad volumes on Television during Aug-Sep’20*.
Average Ad Volumes/Day for Leading channel Genres: Aug’20 & Sep’20*
The report highlights Average Ad volumes/day witnessed growth in all genres except music during Sep’20* compared to Aug’20. In Sep’20*, Kids genre had highest growth among all genres that is 9% followed by News genre with 6% rise in Ad Volumes/Day compared to Aug’20.
Trends in GEC and Movies Genres: Aug-Sep’20
GEC genre
Leading Sub genres of GEC: Aug-Sep’20* & Weekly ad volumes: Week 32 to 39, 2020
The report highlights Hindi and Tamil channels were Top 2 among all GEC genres during Aug-Sep’20*. Apart from week 36, Ad Volumes on GEC genres grew almost steadily from week 32 to week 39.
GEC Genre: Count of new Categories, Advertisers & Brands in Aug’20 and Sep’20*
On TV, Aug’20 registered highest number of new* categories, advertisers and brands on GEC genre between August 20 – September 20^.
GEC Genre: Leading Categories and Advertisers: Aug-Sep’20*
The Top 5 categories and advertisers together added 28% and 51% share of Ad Volumes respectively in Aug-Sep’20*. HUL & Reckitt were the Top 2 advertisers in Aug-Sep’20* with 31% & 10% share of Ad Volumes within GEC genre.
GEC Genre: New^ Categories and Advertisers on TV: Aug-Sep’20* compared to Jun-Jul’20
With a total of 45+ new Categories & 525+ new Advertisers emerged in Aug-Sep’20* compared to Jun-Jul’20. Sugar Confectionaries and Vodafone Idea were top new category and advertiser during Aug-Sep’20*.
GEC Genre: Top Growing^ Categories & Advertisers: Aug-Sep’20* compared to Jun-Jul’20
With out of Top 5 growing categories, highest growth of 3.7 times was observed in Namkin category. While among the Top 5 growing advertisers, Coca Cola India saw highest surge in Ad Volumes during Aug-Sep’20* compared to Jun-Jul’20.
Exclusive Categories and Advertisers to GECs: Aug-Sep’20*
With a total 7+ exclusive categories and 270+ exclusive advertisers were seen in GEC genre compared to all other genres. Nail Enamels and Perfetti Van Melle were top exclusive category and advertiser in GEC genre during Aug-Sep’20*.
