Exclusive
H Vasanthakumar: Doyen of Tamil Nadu Retail Industry lives forever
Chennai: H Vasanthakumar, founder and chairman of Vasanth & Co, one of the largest retail home appliance chains in Tamil...
Read moreDetails
Our specialized foray into the digital advertising realm, which is now the foremost marketing dimension in a post-COVID world turned out be our saving grace: Sandiip Kapur, Promodome Group
The new normals in a world where Covid-19, unfortunately, is becoming a part of our life will bring about many...
Read moreDetails
It’s time to have purpose built into your brand strategy rather than just your marketing campaigns: Kuber Chopra, Rasta
The Covid-19 crisis has certainly changed the entire creative and communications industry. Agencies nowadays are not only creating campaigns remotely...
Read moreDetails
Our channels have not only conquered the premium urban markets but also the rural markets, providing advertisers with a diverse set of audiences to reach out to: Mona Jain, ABP Network
The lockdown led to an unprecedented growth in viewership for news channels. It also did see a decreased ad spends,...
Read moreDetails
‘Theatre Ka Maza Ghar Pe’, is to bring back the good old theatre viewing experience at home: Zubin Dubash, COO – Digital, Shemaroo Entertainment
The nationwide lockdown has severely impacted all segments of the economy, and more so for the cinema exhibition industry as...
Read moreDetails
Republic Bharat leads Hindi News genre with Market share crossing 16+% in WK 33
According to the latest viewership data released by BARC India, Republic Bharat’s market share has surged 16+% in week 33....
Read moreDetails
Free Dish gives an edge to Dangal TV
Dangal is one of the leading Hindi general entertainment channel available on the Free dish. They have been in the...
Read moreDetails
This is not a regular recession or depression, this is a black swan event, and many of us have never seen this kind of a thing before in our lifetime: Rohit Ohri – FCB India
What a dramatic change this Covid19 has brought to our lives, whether it is the business or for us human...
Read moreDetails
In times where everyone is selling products, we get to offer nostalgia: Ajit Kumar, Saregama Carvaan
“An emotion, a companion supported by convenience” that’s how Ajit Kumar, Senior Vice President – Sales and Marketing at Saregama...
Read moreDetails
To pair the right influencer with the right brand and messaging has become as much an art as it is a science but when done right, it has the power to give the brand an unfair share of attention: Ameer Ismail, GolinOpinion
Ameer Ismail’s illustrious career spans over two decades. He joined Lintas in 1996 with the responsibility of building the PR...
Read moreDetails
