• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Friday, April 16, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Exclusive

Free Dish gives an edge to Dangal TV

by Kalpana Ravi
August 27, 2020
in Exclusive, Featured
3 min read
Free Dish gives an edge to Dangal TV
Share Share ShareShare

Dangal is one of the leading Hindi general entertainment channel available on the Free dish. They have been in the forefront on their content strategy and also acquired a few Mythological content. During this pandemic Dangal made sure that their viewers were kept entertained by providing the best mythological mix with shows like Anand Sagar’s Ramayan, Chandragupt Maurya, Mahima Shani Dev Ki and Dwarkadheesh: Bhagwan Shree Krishna. They are a brand synonymous with constantly delivering diverse stories.

Now as the lockdown is gradually being lifted and I&B Ministry giving permissions for shoots to resume, Dangal is launching their new show ‘Aye Mere Humsafar’ on Monday 31st August.

Arpit Machhar, Head of Marketing, Enterr10 & Deep Drona, Chief Operating Officer, Enterr10 Television, talks to us about the channels growth, their content strategy and way forward for the channel.

In this period of crisis, when no original content was available and viewers had shifted to News television and other genres what was your content strategy to stay on top? How have you maintained your position?

Deep: As a channel in the GEC space, Dangal has a very loyal viewer base that has been with us for a very long time. Moreover our programming and FPC is well tuned to the needs of our viewers. We have shows that are across genres ranging from mythology, drama, crime etc. thus providing wholesome entertainment. We followed the same strategy even during the lockdown to keep our viewers entertained.

Today as the leader in the Hindi market, do you think you have an added edge as a Free to Air channel?

Deep: We are in a very busy market space where there is place for everyone. Dangal does have an edge considering we deliver the highest viewership share in terms of GRPs in prime time if compared to our competitors. Dangal even dominates share in terms of the top programs where 4 out of top 5 shows among FTAs are from Dangal. So we certainly have an edge here.

What are the advertisers take on Dangal, are you seeing more and more national brands showing an interest?

Deep: The FTA space is let by brands from the FMCG sector. So FMCG brand use this space most effectively. These markets are gradually maturing in tier-1 and 2 cities and we are seeing a lots of brands who are increasing looking at this segment for growth to come in from regional and rural markets. While this happens, Dangal too is seeing a good surge in client base now with increasing interest from auto, education and banking and insurance. Brand from these categories are exploring this space very aggressively.


Can you tell us about this new show which is being launched?

Arpit: Aye Mere Humsafar is a women centric fictional drama that revolves around the challenges which women face while trying to find a balance between their dreams and taking care of their family. We have partnered with Shashi Sumeet for this one. The show focuses on the story of Vidhi Sharma, who has channeled her focus on becoming an I.A.S officer after coming to terms with the thought that a women with physical disabilities will not be accepted by a man and looked down upon by society. Aye Mere Humsafar is a very relevant and relatable show that will certainly keep our viewers engaged.

In the coming months will we see a change in content with more original shows?

Arpit: At Dangal, we have a clear goal of keeping our viewers engaged and entertained. We were the first to resume shoots as well as to begin airing original content on the channel during this pandemic. Our current programming strategy is doing well with a mix of shows across genres.  We have a strong understanding of the market and our viewers and will continue to explore stories that are interesting and need to be told.

 What is the marketing strategy for this show?

Arpit: We have an integrated marketing strategy in place for Aye Mere Humsafar that is more digitally inclined. At the same time, we are leveraging our networks strength. We are very strong in our digital outreach and keep our viewers engaged at all time. While the show has a strong story line that will surely appeal to our viewers, we are sure that this digitally led strategy will amplify awareness about it to a great extent.

In the near future will you also think of a subscription model or be Free to Air only?

Deep: FTA is a huge opportunity yet to be unlocked and it is nowhere close to maturity nor fragmentation.

 

Tags: Arpit MachharAye Mere HumsafarDangalDeep DronaEnterr10 Television

Related Posts

The Hindu Group appoints Krishna Prasad as Group Editorial Officer
Featured

The Hindu Group appoints Krishna Prasad as Group Editorial Officer

by Editorial
April 16, 2021
0

Chennai: The Hindu Group Publishing Pvt. Ltd. (THGPPL)publisher of The Hindu, The Hindu BusinessLine, Frontline and Sportstar has appointed Krishna...

Read more
ALÓ wins digital media & SEO mandate for The True School of Music
Advertising

ALÓ wins digital media & SEO mandate for The True School of Music

by Editorial
April 16, 2021
0

Mumbai: The True School of Music has appointed ALÓ, the creative, design & marketing solutions agency, as its digital partner...

Read more
Our growth is organic and this is due to moving onto the Free Dish: Sunder Aaron, Co-Founder & MD, The Q

Our growth is organic and this is due to moving onto the Free Dish: Sunder Aaron, Co-Founder & MD, The Q

April 15, 2021
Indian consumers were ‘Digi-rupted’ during the pandemic, Nikhil Rungta, Country Manager - India, Verizon Media

Indian consumers were ‘Digi-rupted’ during the pandemic, Nikhil Rungta, Country Manager – India, Verizon Media

April 13, 2021
Facing these challenges head on, thinking on our feet and pivoting our carefully laid plans is the only way forward: Kavita Shenoy - Voiro

Facing these challenges head on, thinking on our feet and pivoting our carefully laid plans is the only way forward: Kavita Shenoy – Voiro

April 13, 2021
Television ad volumes in the All India market grew by 28 percent in 2020: TAM- Medianews4u South Side Story Decoded Report

Television ad volumes in the All India market grew by 28 percent in 2020: TAM- Medianews4u South Side Story Decoded Report

April 12, 2021
Ad Volumes of Education sector on Television grew by 23% during Jan-Mar’21* compared to same period in previous year

Ad Volumes of Education sector on Television grew by 23% during Jan-Mar’21* compared to same period in previous year

April 10, 2021
Zoho’s Sridhar Vembu, Amazon Prime’s Gaurav Gandhi honoured as GameChangers of 2020

Zoho’s Sridhar Vembu, Amazon Prime’s Gaurav Gandhi honoured as GameChangers of 2020

April 10, 2021

Subscribe to Newsletters

Trending

Star Vijay to telecast the Grand Finale of Cook With Comali Season 2 on 14 th April
Featured

Star Vijay to telecast the Grand Finale of Cook With Comali Season 2 on 14th April

by Editorial
April 12, 2021
0

Chennai: Star Vijay is all set to air the Grand Finale of  its popular nonfiction show 'Cook with Comali Season...

The Hindu Group appoints Krishna Prasad as Group Editorial Officer

The Hindu Group appoints Krishna Prasad as Group Editorial Officer

April 16, 2021
Kooku OTT App launches new web series ‘Lolita PG House’

Kooku OTT App launches new web series ‘Lolita PG House’

April 2, 2021
Zee Cinema to premiere ‘Rishtey: A Grand Celebration’ on 21st March

Zee Cinema to premiere ‘Rishtey: A Grand Celebration’ on 21st March

March 20, 2021
Asianet unveils special content line up for Vishu 2021

Asianet unveils special content line up for Vishu 2021

April 12, 2021

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.