Exclusive Infrastructure marketing demands a distinct strategy from consumer marketing: Vijay Sampathkumar, Refroid Technologies July 10, 2026
Exclusive CMOs shift focus from brand metrics to measurable business outcomes amid growing market complexity: Atin Wahal, Saatchi & Saatchi India July 9, 2026
Exclusive The larger shift is from “agency economics” to “intelligence economics”: Amit Verma, NYX July 8, 2026
Exclusive Consumers today respond more to emotional connections and real experiences than purely functional brand messaging: Arunima Yadav, Hindware Bathware & Tiles July 7, 2026
Exclusive Janam TV scores big on Sabarimala Coverage; becomes No.2 News Channel in week 43 November 2, 2018 0 Read moreDetails
Advertising India leads WARC Prize for Asian Strategy 2018; Saregama’s Carvaan by The Womb wins Grand Prix November 2, 2018 0 Read moreDetails
Advertising Goafest 2019 announced; Elects Nakul Chopra as Chairman – Shashi Sinha to Chair Governing Council of ABBY’s 2019 November 1, 2018 0 Read moreDetails
Exclusive BARC 43 : Star Plus retains leadership in Urban HSM; Zee Anmol continues to top U+R HSM November 1, 2018 0 Read moreDetails
Exclusive Publicis India appoints Neeraj Bassi as Managing Partner & Chief Strategy Officer November 1, 2018 0 Read moreDetails
Exclusive Personal Data Protection – The Privacy Bytes by Amit Sanjeev October 31, 2018 0 Read moreDetails
Exclusive “No arbitrary decisions without a fair enquiry in matters of #MeToo allegations” says FWICE October 31, 2018 0 Read moreDetails
Exclusive SC dismisses Star India’s appeal against TRAI tariff order; green signals new era of MRP October 30, 2018 0 Read moreDetails
