Exclusive Infrastructure marketing demands a distinct strategy from consumer marketing: Vijay Sampathkumar, Refroid Technologies July 10, 2026
Exclusive CMOs shift focus from brand metrics to measurable business outcomes amid growing market complexity: Atin Wahal, Saatchi & Saatchi India July 9, 2026
Exclusive The larger shift is from “agency economics” to “intelligence economics”: Amit Verma, NYX July 8, 2026
Exclusive Consumers today respond more to emotional connections and real experiences than purely functional brand messaging: Arunima Yadav, Hindware Bathware & Tiles July 7, 2026
Cable & DTH Zee Gears up for MRP regime; Plans Multiple Bouquets in each Language with Hindi at Rs 45 August 28, 2018 0 Read moreDetails
Exclusive Never drowning facts of Responsible Journalism from Asianet News August 27, 2018 0 Read moreDetails
Exclusive Omnicom Media Group APAC appoints Guy Hearn as Chief Product Officer August 27, 2018 0 Read moreDetails
Exclusive The Advertising Club announces the nominees for Marquees 2018 August 25, 2018 0 Read moreDetails
Analysis Online is emerging as the fastest growing channel in India for ad-spends – Criteo Report August 25, 2018 0 Read moreDetails
Exclusive Ashit Kukian to take over as CEO of Radio City as Abraham Thomas quits August 24, 2018 0 Read moreDetails
Exclusive With 98% growth, Malayalam News genre hijacks GECs in week 33 August 24, 2018 0 Read moreDetails
Exclusive Zee Bollywood is the sit-down, ‘pamper me’ Bollywood masala buffet of movies: ZEE CMO Prathyusha Agarwal August 24, 2018 0 Read moreDetails
Advertising From just a digital marketing agency, Isobar will be an agency for the digital world: Shamsuddin Jasani August 24, 2018 0 Read moreDetails
