Exclusive Infrastructure marketing demands a distinct strategy from consumer marketing: Vijay Sampathkumar, Refroid Technologies July 10, 2026
Exclusive CMOs shift focus from brand metrics to measurable business outcomes amid growing market complexity: Atin Wahal, Saatchi & Saatchi India July 9, 2026
Exclusive The larger shift is from “agency economics” to “intelligence economics”: Amit Verma, NYX July 8, 2026
Exclusive Consumers today respond more to emotional connections and real experiences than purely functional brand messaging: Arunima Yadav, Hindware Bathware & Tiles July 7, 2026
Exclusive BARC Week 33: Zee Anmol leads U+R and Rural HSM; Star Plus tops Urban HSM; Dangal TV among Top 5 in Rural August 23, 2018 0 Read moreDetails
Analysis Rise of mobile drives advertisers to invest $30bn in online video despite ongoing risks: WARC Global Ad Trends August 23, 2018 0 Read moreDetails
Exclusive MEIL signs definitive agreement to buy TV9 News Channel for Rs 4.5 billion August 22, 2018 0 Read moreDetails
Exclusive BookMyShow ups live entertainment game in India with Circque de Soleil tieup August 22, 2018 0 Read moreDetails
Exclusive Omnicom Media Group India launches market-first Video Planning Norms study August 22, 2018 0 Read moreDetails
Exclusive Special Coverage of Karunanidhi’s last rites spikes Tamil News genre by 156% August 21, 2018 0 Read moreDetails
Exclusive Dentsu Aegis Network appoints Kumar Deb Sinha as Country Head – The StoryLab August 21, 2018 0 Read moreDetails
