Exclusive Infrastructure marketing demands a distinct strategy from consumer marketing: Vijay Sampathkumar, Refroid Technologies July 10, 2026
Exclusive CMOs shift focus from brand metrics to measurable business outcomes amid growing market complexity: Atin Wahal, Saatchi & Saatchi India July 9, 2026
Exclusive The larger shift is from “agency economics” to “intelligence economics”: Amit Verma, NYX July 8, 2026
Exclusive Consumers today respond more to emotional connections and real experiences than purely functional brand messaging: Arunima Yadav, Hindware Bathware & Tiles July 7, 2026
Exclusive Media Partners Asia unveils Speaker lineup and Key Themes of APOStech 2018; to be held in October 2018 August 17, 2018 0 Read moreDetails
Exclusive The First Lady of Media Buying, Meenakshi Menon, pays glowing tribute to Kiran Khalap August 16, 2018 0 Read moreDetails
Exclusive BBDO India hires Edward Gunn as Head of Planning for Mumbai Office August 16, 2018 0 Read moreDetails
Exclusive Agency Rankings: Making mountains out of molehills? – By Tapas Gupta August 16, 2018 0 Read moreDetails
Exclusive SPN India forays into Marathi GEC Space with the launch of Sony मराठी August 16, 2018 0 Read moreDetails
Exclusive MRUC appoints Vikram Sakhuja as the Chairman of the IRS Technical Committee August 14, 2018 0 Read moreDetails
Exclusive R K Swamy BBDO promotes Vivek Shenoy to Principal Consultant, Chennai branch August 14, 2018 0 Read moreDetails
Exclusive S Yesudas launches his next, a business transformation company, Y&A Transformation Pvt. Ltd August 14, 2018 0 Read moreDetails
Exclusive “Star Sports betting big on Regional and Hotstar” Thakkar says at launch of unique Unimoni Asia Cup 2018 campaign August 14, 2018 0 Read moreDetails
Exclusive Nestle India’s Chairman & Managing Director Suresh Narayanan heads IAA IndIAA Awards Jury August 13, 2018 0 Read moreDetails
