Exclusive Infrastructure marketing demands a distinct strategy from consumer marketing: Vijay Sampathkumar, Refroid Technologies July 10, 2026
Exclusive CMOs shift focus from brand metrics to measurable business outcomes amid growing market complexity: Atin Wahal, Saatchi & Saatchi India July 9, 2026
Exclusive The larger shift is from “agency economics” to “intelligence economics”: Amit Verma, NYX July 8, 2026
Exclusive Consumers today respond more to emotional connections and real experiences than purely functional brand messaging: Arunima Yadav, Hindware Bathware & Tiles July 7, 2026
Events ADFEST 2019 themed “TMRRW.TDAY”; runs from 20th to 23rd March August 21, 2018 0 Read moreDetails
Exclusive Leo Burnett Orchard appoints Menaka Menon as EVP & Branch Head for Bengaluru August 20, 2018 0 Read moreDetails
Exclusive FCB Global Names Luis Silva Dias CEO of FCB International August 20, 2018 0 Read moreDetails
Exclusive Airtel and ZEE Entertainment announce Mega Content alliance August 20, 2018 0 Read moreDetails
Exclusive Post-Acquisition, AVA Group aims sustained promotion for Melam Brand: Dr A V Anoop, MD, AVA Group August 18, 2018 0 Read moreDetails
Exclusive Sun TV mulls re-positioning Sun Life channel as its second GEC in Tamil August 18, 2018 0 Read moreDetails
Analysis Consumer and Advertising Spend on TV and Video to reach $559B Globally in 2022: Strategy Analytics report August 18, 2018 0 Read moreDetails
Campaigns How brands celebrated 72 years of the nation’s freedom this year August 18, 2018 0 Read moreDetails
Exclusive Star India mobilises disaster relief for Kerala; Star network rallies public support #AllForKerala August 17, 2018 0 Read moreDetails
Exclusive ‘National brands likely to spend higher in South to ward off local competition’ August 17, 2018 0 Read moreDetails
