Exclusive Infrastructure marketing demands a distinct strategy from consumer marketing: Vijay Sampathkumar, Refroid Technologies July 10, 2026
Exclusive CMOs shift focus from brand metrics to measurable business outcomes amid growing market complexity: Atin Wahal, Saatchi & Saatchi India July 9, 2026
Exclusive The larger shift is from “agency economics” to “intelligence economics”: Amit Verma, NYX July 8, 2026
Exclusive Consumers today respond more to emotional connections and real experiences than purely functional brand messaging: Arunima Yadav, Hindware Bathware & Tiles July 7, 2026
Advertising WPP increases investments in India; takes full ownership of Madhouse August 2, 2018 0 Read moreDetails
Exclusive Media Maven ‘Shankar B’ completes 25 years of Successful Journey August 2, 2018 0 Read moreDetails
Analysis Evolution of IPL Viewership on TV in the past three seasons: BARC Report August 2, 2018 0 Read moreDetails
Exclusive Madison Media appoints Girish Upadhyay as COO, Madison Media Infinity August 2, 2018 0 Read moreDetails
Exclusive Four WPP Agencies appointed to Shell’s Creative Agency Roster; MediaCom to handle Global planning and buying August 1, 2018 0 Read moreDetails
Exclusive WARC reveals insights from the Cannes Lions Creative Effectiveness campaigns 2018 August 1, 2018 0 Read moreDetails
Exclusive Tamil Thalaivas team takes Kabaddi beyond the season to build year-round Kabaddi calendar August 1, 2018 0 Read moreDetails
Campaigns We Believe in Region-Specific Tailored Campaigns: Sunil Agarwal, Vinod Cookware August 1, 2018 0 Read moreDetails
