Exclusive Infrastructure marketing demands a distinct strategy from consumer marketing: Vijay Sampathkumar, Refroid Technologies July 10, 2026
Exclusive CMOs shift focus from brand metrics to measurable business outcomes amid growing market complexity: Atin Wahal, Saatchi & Saatchi India July 9, 2026
Exclusive The larger shift is from “agency economics” to “intelligence economics”: Amit Verma, NYX July 8, 2026
Exclusive Consumers today respond more to emotional connections and real experiences than purely functional brand messaging: Arunima Yadav, Hindware Bathware & Tiles July 7, 2026
Exclusive The fast revolving content market looks at ‘snacky content’ for those on the go – by Rahoul Bhaargava July 25, 2018 0 Read moreDetails
Exclusive Music Broadcast Ltd. Q1 FY19 Results: PAT up 25% YoY; Operating Profit up by 17.5% YOY July 25, 2018 0 Read moreDetails
Exclusive Publicis Communications launches branded content and entertainment marketing arm headed by Pranay Anthwal July 25, 2018 0 Read moreDetails
Exclusive TV18 Q1FY19 Results: Consolidated Operating Revenue grew 11% YoY to Rs 1,088 crores July 24, 2018 0 Read moreDetails
Exclusive “How Udhaiyam Dhall’s “Passport ilama foreign ah?” campaign created Max-Buzz among masses” K V Kathiravan,Vinisha Vision July 24, 2018 0 Read moreDetails
Exclusive McDonald’s announced as 2018 Spikes Asia Advertiser of the Year July 24, 2018 0 Read moreDetails
Exclusive Indian TV households increase by 7.5% to 197 million: Broadcast India 2018 Survey by BARC July 23, 2018 0 Read moreDetails
Advertising On its Impact Day, Lodestar UM strides for a Clean and Better world July 23, 2018 0 Read moreDetails
Campaigns Facing backlash from Bank Unions, KalyanJewellers withdraws controversial ad featuring Bachchan July 23, 2018 0 Read moreDetails
