Exclusive Infrastructure marketing demands a distinct strategy from consumer marketing: Vijay Sampathkumar, Refroid Technologies July 10, 2026
Exclusive CMOs shift focus from brand metrics to measurable business outcomes amid growing market complexity: Atin Wahal, Saatchi & Saatchi India July 9, 2026
Exclusive The larger shift is from “agency economics” to “intelligence economics”: Amit Verma, NYX July 8, 2026
Exclusive Consumers today respond more to emotional connections and real experiences than purely functional brand messaging: Arunima Yadav, Hindware Bathware & Tiles July 7, 2026
Exclusive Panel at IAA Leadership Awards 2018 upholds the power of TV as most trusted medium of reach and ROI July 28, 2018 0 Read moreDetails
Campaigns Edible Oil Brand Sunland turns Green Ambassador; unveils “Carrybag Kasthuri” campaign executed by Challenge Advertising July 27, 2018 0 Read moreDetails
Exclusive With over 250 million viewers, FIFA World Cup 2018 becomes the most viewed international football match ever in India July 27, 2018 0 Read moreDetails
Exclusive Sports ecosystem has the momentum to become $10 bn industry in next 5 to 7 years: Sanjay Gupta at CII Scorecard 2018 July 26, 2018 0 Read moreDetails
Exclusive BARC India Releases BI 2018; TV Homes in India Up By 7.5%; Total TV viewership up by 12% July 26, 2018 0 Read moreDetails
Exclusive Dailyhunt Partners with Sakal Media Group to offer hyperlocal news content in Marathi and English July 25, 2018 0 Read moreDetails
Analysis “Planners & Strategists are not thriving in current agency structures” says WARC Future of Strategy Report 2018 July 25, 2018 0 Read moreDetails
Exclusive Ambi Parameswaran’s latest book is a treasure-trove of leadership lessons July 25, 2018 0 Read moreDetails
