Exclusive CMOs shift focus from brand metrics to measurable business outcomes amid growing market complexity: Atin Wahal, Saatchi & Saatchi India July 9, 2026
Exclusive The larger shift is from “agency economics” to “intelligence economics”: Amit Verma, NYX July 8, 2026
Exclusive Consumers today respond more to emotional connections and real experiences than purely functional brand messaging: Arunima Yadav, Hindware Bathware & Tiles July 7, 2026
Exclusive Behaviour-led insights help brands understand the critical disconnect between consumer claims and everyday actions: Swagat Sarangi, PulseAI Research July 6, 2026
Exclusive BCCI and Star India unveils VIVO IPL 2018 Anthem #BESTvsBEST Conceptualized by Ogilvy and Mather March 12, 2018 0 Read moreDetails
Exclusive Sillymonks to Pilot its 100 Epi Live Action TV Show ‘Chanakya’ on March 19th at Filmart-Hong Kong March 12, 2018 0 Read moreDetails
Analysis Influencing Factors that drives the growth of TV Viewership in India March 12, 2018 0 Read moreDetails
Exclusive Opportunities for Women in Changing Media landscape that is being taken over by the Digital Eco System March 10, 2018 0 Read moreDetails
Exclusive “Virtual Reality is the ultimate empathy machine” said Ash Jhaveri at India Today Conclave 2018 March 10, 2018 0 Read moreDetails
Exclusive “Best way to predict the future is to create it”: India Today Conclave 2018 March 10, 2018 0 Read moreDetails
Exclusive ‘Zee is coming out with frivolous cases as we have put their channels on a-la-carte’ says DEN CEO SN Sharma March 9, 2018 0 Read moreDetails
Exclusive Brands starts experimenting with Holograms for more engaging content March 9, 2018 0 Read moreDetails
