Mumbai: Ogilvy India has announced the launch of OgilvyRED, a new consulting arm that brings together senior strategic specialists to consult on digital transformation for brands in India.
Through its five specialist service offerings – Digital Transformation Consulting, Data & Marketing Analytics Consulting, Marketing Technology Consulting, Innovation Consulting and eCommerce Consulting – OgilvyRED will help clients find answers to questions such as:
- How do we move from product-driven marketing to customer centricity?
- How do we drive digital experiences that matter and deliver business value?
- What would be the lifetime value of our customers?
- Which innovation territories will create the most value?
- How do we create a digital, social, and mobile enterprise?
- What’s the right marketing technology to use?
- How can we lift our eCommerce sales?
- How do we calculate our real marketing ROI?
Sonia Khurana, Senior VP at OgilvyRED Consulting addresses the press at the launch: There couldn’t have been a more opportune time to introduce OgilvyRED Consulting in India. India is one of the largest and fastest growing consumer markets in the world. Rapid adoption of digital by consumers is continuously changing the way they behave and what they expect. The big challenge for companies is how to grow brand and business value through relevant, connected and innovative consumer experiences. Our world-leading customer insights, combined with marketing transformation expertise, helps us frame problems through the eyes of the customer, identify customer-led solutions and create new business models for growth. I am really excited about the possibilities.
Kunal Jeswani, CEO, Ogilvy India commented at the launch: Now, more than ever, brands need to take a transformative approach to connect with consumers. There are many challenges that our clients face today that cannot be solved by a traditional agency approach. Ogilvy has a long-standing history of helping clients stay ahead of the curve when it comes to all things digital. Now, with OgilvyRED, we have the unique ability to investigate every aspect of consumer experience and influence it deeply. The world of ‘consulting’ has always been about strategy devoid of any accountability for execution. The difference with OgilvyRED is that it is digital transformation consulting that is deeply tied in with Ogilvy’s ability to execute with creativity, impact and speed.
OgilvyRED Consulting has been hugely successful in North America, Europe, Latin America and Asia Pacific. In India, it will initially operate out of Mumbai and offer its services to clients across the country.