Ad industry veterans come together on TV for the first time to discuss the future of the ad-world
Mumbai: CNBC-TV18 brings a year-end treat for its viewers with a special edition of its popular feature show – Storyboard. The platform successfully brings ad industry stalwarts including CVL Srinivas Rao (CEO, GroupM South Asia and Country Manager, WPP), Shashi Sinha (CEO, IPG Group), Ashish Bhasin (Chairman – India and CEO – South Asia, Dentsu Aegis Network), Sam Balsara (Founder, Chairman and Managing Director of Madison World) and Saurabh Varma (CEO, Publicis Communications) on a single platform on TV for the first time. The leaders at the helm of the biggest advertising companies will share their ‘Outlook of Advertising In India In 2018’in a panel discussion hosted by Anant Rangaswami – Editor Storyboard.
In this one-of-a-kind happening, the feature show will open its floor for a panel discussion, where the ad gurus will come together to discuss various facets of the ad industry, its future and their vision for the year 2018. The riveting session will witness great insights, opinions and views around the impact of economic challenges, barriers, per person productivity and more, being shared by the stalwarts, giving viewers amazing take-aways, like never before. They will be seen making predictions for the following year and bringing fresh perspectives surrounding the inner working of the sector, to the table.
Storyboard has garnered appreciation from business leaders, economists and corporates alike by bringing leading decision-makers on a single platform to spark conversations.
Commenting on the year-end special, Anant Rangaswami – Editor Storyboard said,“It is definitely a moment of pride for Storyboard when the most influential and powerful decision-makers from the media and ad agency businesses appear together in an important panel discussion. The year-end-special has further raised the bar and set the benchmark for the show, where these decision makers address nuances, issues, ideas and share their opinions on what the industry might experience in 2018. The current year has been a difficult one, and Storyboard viewers will benefit greatly from the rich discussions they see as we approach 2018.”
The year-end special will be telecasted on CNBC-TV18 on Saturday, 9th December, 2017 at 8 AM and Sunday, 10th December 1:30 PM.