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HUL becomes the top advertiser and Videocon d2h is top Brand in week 48

by MN4U Bureau
December 8, 2017
in Exclusive, Featured
Reading Time: 4 mins read
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HUL becomes the top advertiser and Videocon d2h is top Brand in week 48

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Mumbai: The BARC has unveiled the list of top 10 brands and advertisers across India during week 48 for the period, Saturday, 25th November 2017 to Friday, 1st December 2017. The Hindustan Lever became the top most advertiser of the week with 1,48,480 insertions of its various brands. Reckitt Benckiser India was the destant No. 2 with 41518 insertions while Cadburys India and Patanjali Ayurved Ltd occuped 3rd and 4th position with 33365 and 29201 insertions respectively.

The brands Clinic Plus Shampoo, Dove Cream Bathing Bar and Close Up Ever Fresh, has contributed substantially for its mother brand Hindustan Lever Ltd to top the chart.

P&G, Dabur India, ITC Ltd, Godrej Consumer where the other advertisers featuring in Top advertisers list of week 48.

Rank Advertiser Insertions
    Week 48
1 HINDUSTAN LEVER LTD 148480
2 RECKITT BENCKISER (INDIA) LTD 41518
3 CADBURYS INDIA LTD 33365
4 PATANJALI AYURVED LTD 29201
5 PROCTER & GAMBLE 26352
6 BROOKE BOND LIPTON INDIA LTD 24856
7 ITC LTD 21886
8 DABUR INDIA LTD 19058
9 PONDS INDIA 17517
10 GODREJ CONSUMER PRODUCTS LTD 17465

On the other hand, Videocon d2h, a vital player in the DTH industry was the topper in the list of top  brands with 12326 insertions in this week. HP Racer and Clinic Plus Shampoo takes the 2nd and 3rd position of the chart with 10100 and 10082 insertions respectively. Government ads from The Ministry Of Health & Family Welfare, closely competes with the other private sector and stays at the 4th position with 9762 insertions.

During Week 48 week FMCG products dominated the list giving a feeble share to Travel & Tourism, medical and Telecommunication brands.

Rank Brands Insertions
    Week 48
1 VIDEOCON D2H 12326
2 HP RACER 10100
3 CLINIC PLUS SHAMPOO 10082
4 MINISTRY OF HEALTH & FAMILY WELFARE 9762
5 AIRTEL PREPAID PROMISE 9178
6 DOVE CREAM BATHING BAR 8554
7 TRIVAGO 8524
8 DR ORTHO OIL & CAPSULE 7927
9 DETTOL TOILET SOAPS 7314
10 CLOSE UP EVER FRESH 7184

Brands like Airtel Prepaid Promise, Trivago, Dr Ortho Oil & Capsule and Dettol Toilet Soaps were some of the other brands featuring the top spending brands of week 48

Tags: BROOKE BOND LIPTON INDIA LTDCADBURYS INDIA LTDClinic Plus ShampooDabur India LtdGodrej Consumer Products Ltd.HINDUSTAN LEVER LTDITC LTDPatanjali Ayurved LtdPONDS INDIAProcter & GambleRECKITT BENCKISER (INDIA) LTD

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