Mumbai: The BARC has unveiled the list of top 10 brands and advertisers across India during week 48 for the period, Saturday, 25th November 2017 to Friday, 1st December 2017. The Hindustan Lever became the top most advertiser of the week with 1,48,480 insertions of its various brands. Reckitt Benckiser India was the destant No. 2 with 41518 insertions while Cadburys India and Patanjali Ayurved Ltd occuped 3rd and 4th position with 33365 and 29201 insertions respectively.
The brands Clinic Plus Shampoo, Dove Cream Bathing Bar and Close Up Ever Fresh, has contributed substantially for its mother brand Hindustan Lever Ltd to top the chart.
P&G, Dabur India, ITC Ltd, Godrej Consumer where the other advertisers featuring in Top advertisers list of week 48.
|1||HINDUSTAN LEVER LTD||148480|
|2||RECKITT BENCKISER (INDIA) LTD||41518|
|3||CADBURYS INDIA LTD||33365|
|4||PATANJALI AYURVED LTD||29201|
|5||PROCTER & GAMBLE||26352|
|6||BROOKE BOND LIPTON INDIA LTD||24856|
|8||DABUR INDIA LTD||19058|
|10||GODREJ CONSUMER PRODUCTS LTD||17465|
On the other hand, Videocon d2h, a vital player in the DTH industry was the topper in the list of top brands with 12326 insertions in this week. HP Racer and Clinic Plus Shampoo takes the 2nd and 3rd position of the chart with 10100 and 10082 insertions respectively. Government ads from The Ministry Of Health & Family Welfare, closely competes with the other private sector and stays at the 4th position with 9762 insertions.
During Week 48 week FMCG products dominated the list giving a feeble share to Travel & Tourism, medical and Telecommunication brands.
|3||CLINIC PLUS SHAMPOO||10082|
|4||MINISTRY OF HEALTH & FAMILY WELFARE||9762|
|5||AIRTEL PREPAID PROMISE||9178|
|6||DOVE CREAM BATHING BAR||8554|
|8||DR ORTHO OIL & CAPSULE||7927|
|9||DETTOL TOILET SOAPS||7314|
|10||CLOSE UP EVER FRESH||7184|
Brands like Airtel Prepaid Promise, Trivago, Dr Ortho Oil & Capsule and Dettol Toilet Soaps were some of the other brands featuring the top spending brands of week 48