Exclusive In 2025, most brands—especially startups, deliberately prioritised performance marketing over brand building: Sameer Joshi & Anindya Ghosh, Sam & Andy January 14, 2026
Exclusive In 2026, the marketing focus will shift from brand identity sharpening to scaling cultural relevance and discipline: Nisha Khatri, Libas January 13, 2026
Exclusive MTV to premier unique Reality show MTV Dropout Pvt. Ltd. on 29th July July 25, 2017 0 Read moreDetails
Exclusive ZEEL Q1FY18 Domestic Ad Revenue up 6.9%; Subscription Revenue up 14.5% July 25, 2017 0 Read moreDetails
Exclusive Entertainment, sports, news are the most-preferred categories for digital content consumers July 24, 2017 0 Read moreDetails
Exclusive Copyright can unleash India’s Creative and Economic Potential July 22, 2017 0 Read moreDetails
Exclusive BARC India launches BMW 22.# version with Faster Planview and Teleview with Streaming Option July 21, 2017 0 Read moreDetails
Exclusive “Unilever reduced its media spend by 12% in the SEA with ZBB Strategy” CFO Graeme Pitkethly July 21, 2017 0 Read moreDetails
Exclusive BARC India To Host Multi-City Digital Measurement Roadshows July 21, 2017 0 Read moreDetails
Exclusive DB Corp Q1 FY’18 PAT grew by 6% YOY; reports Total Revenue growth of 4% July 21, 2017 0 Read moreDetails
Exclusive Balaji Telefilms board approves investment of Rs 413 crores from Reliance Industries July 20, 2017 0 Read moreDetails
