Mumbai: Media Research Users Council, the apex industry body for conducting media studies, today announces that its Board of Governors unanimously elected AshishBhasin and PratapPawar as Chairman and Vice Chairman respectively post the 23rd Annual General Meeting held in Mumbai on September 13, 2017.
AshishBhasin, who is the Chairman and CEO – South Asia, Dentsu Aegis Network, replaces I Venkat (Director, Ushodaya Enterprises Pvt. Ltd – Eenadu) as Chairman of MRUC.
PratapPawar on the other hand has been elected as Vice Chairman in the place of Sanjay Tripathy.
I Venkat, Chairman, MRUC, comments on the development, “Over the past two years of leading the apex industry body of advertisers, agencies, publishers and broadcasters, the focus really has sharpened on bringing out a world-class study in IRS. Yes, it has been a long wait for everybody, but it’s going to be a wait worthwhile. I’m excited at the prospect of Ashish and Pratap taking up the leadership – it’s going to bring a whole lot of good to media research in the country. MRUC is well poised as of date to serve the industry’s need of reliable and accurate research.”
Says AshishBhasin on his appointment, “I’m delighted to be elected as the Chairman of MRUC. The industry body has been in existence over two decades and its journey has been outstanding so far. I look forward to working closely with the Board of Governors and the RSCI TechCom members to further strengthen MRUC’s role of providing gold standard research to the industry.”
“To be associated with MRUC is an honour and I’m pleased to offer my service to the industry through this esteemed and honourable institute for which I have a lot of respect. There is a lot to be done in the area of media research, more towards being relevant in a scenario where business problems are mounting and consumer preference and behaviour fast changing. I look forward to this opportunity and in the journey ahead I hope to uphold the values and principles of MRUC,” shares Pawar.
AshishBhasin is a globally recognised media veteran who has been part of the media, advertising and marketing fraternity, representing India and the Asia Pacific market for the past 29 years. Prior to his current role (Chairman and CEO, Dentsu Aegis Network) Bhasin successfully led and set up several businesses under the Lintas India (IPG) and also played a critical global role for Lowe Worldwide as the Executive Vice President and Asia Regional Director – Integrated Marketing.
PratapPawar is an Engineer from the prestigious BITS, Pilani. He is an industrialist and a man with vision. He has been on the Board of Sakal since 1985, and the newspaper has grown by leaps and bounds under his able leadership. Having a presence in entire Maharashtra and Goa, Sakal is now not restricted to being a ‘newspaper’ but is a ‘brand’ in itself. ‘SaptahikSakal’, ‘Agro-won’, ‘Family Doctor’ are some of its examples