Marketing

Tushar Nerkar has joined Arvind Limited, a textile manufacturer and the flagship company of the Lalbhai Group as its Chief...

Winston India, a brand of pro skincare and hair care products for women and men launched in 2021, is planning...

PepsiCo India’s Oats brand Quaker has signed celebrity power couple Kiara Advani and Sidharth Malhotra as its brand ambassadors. As...

As we embark on the journey into 2024, let’s cast a glance back at the pivotal events that shaped India's...

Hansa Research has analysed key customer experience (CX) trends of 2023 and predicted key trends for 2024. Key CX Trends...

Coca-Cola has announced the second edition of Coke Studio Tamil. The edition will see over 21 artistes from the region...

Mondelez India unveiled a campaign for Cadbury 5 Star in November 2023, building on the brand’s established ‘Do Nothing’ premise...

GenZ e-commerce brand FREAKINS has collaborated with the GenZ influencer Apoorva Makhija, widely known as The Rebel Kid by launching...

Tata Group-owned Air India has started the rollout of its new global  brand identity revealed in August 2023 across guest...

Quick commerce platform Swiggy Instamart has revealed highlights of 2023, based on data from orders across 25 Indian cities from...