Marketing

Japanese sports performance brand ASICS has announced a partnership with tennis player Sumit Nagal. With this partnership Nagal joins the...

Blue Dart Express Limited unveiled its newly revamped service, formerly known as Dart Plus, as Bharat Dart. The move underscores...

Etihad Airways announced it has partnered with actor Katrina Kaif as its new brand ambassador. This collaboration marks an important...

In a move to bolster its association with cricket, tyre manufacturer CEAT Ltd announced it has signed on cricketer Shafali...

Gatorade has announced its association with cricketer Hardik Pandya as its brand ambassador. Pandya is known for his fitness and active...

When did Celio enter the Indian market? How has it grown in terms of size and geographic presence? Celio entered...

Dentsu Creative’s 2023 Global CMO Report, ‘Creativity at a Crossroads’, reveals optimism from today’s marketing decision-makers in the face of...

Fitness brand HRX co-owned by actor Hrithik Roshan and Exceed Entertainment, has announced the launch of HRX Cafe. The brand...

Footwear major VKC Group has launched a new brand VKC Debon targeting a younger audience. With the launch, there are...

Online gaming player SuperWin has announced that it has roped in cricketer AB de Villiers and actor Pooja Hedge to...