Etihad Airways announced it has partnered with actor Katrina Kaif as its new brand ambassador. This collaboration marks an important milestone as Etihad strengthens its presence in the Indian market.
Katrina Kaif’s association with the airline will be unveiled through a series of videos to be showcased across Etihad and Katrina’s social channels.
“I am thrilled to be back with Etihad Airways, a brand synonymous with world-class travel experiences. The airline’s commitment to excellence and its dedication to bringing people together resonate with my own values. I am excited to be part of a team that aims to create thoughtful connections and memorable experiences. I look forward to representing Etihad and being a part of their journey,” said Kaif.
Amina Taher, Vice President of Brand, Marketing and Sponsorship at Etihad Airways, said, “We are thrilled to welcome Katrina Kaif to the Etihad Airways family as our brand ambassador. Our partnership with Katrina is far from ordinary, it embodies the spirit of innovation and sophistication our airline represents, while celebrating our commitment to uniting cultures and communities. With her remarkable journey and global recognition, we’re not only showcasing Etihad’s offerings, but also fostering authentic connections that genuinely resonate with Indian travellers and celebrating our commitment to India.”
The new partnership builds on Kaif’s collaboration with Etihad in 2010 when she was featured as a discerning traveller showcasing Etihad’s travel experience. As the brand ambassador for Etihad, Katrina will be featured in a series of campaign videos that highlight the airline’s commitment to comfort, service, and global connectivity.
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