Marketing

Disney Star has signed on a slew of sponsors for the upcoming men’s Asia Cup cricket tournament from August 30...

Eveready Industries India, a 100-year-old player in batteries, flashlights, and lighting solutions, has unveiled a new logo and tagline for...

Procter & Gamble India has announced the appointment of Mukta Maheshwari as the Company’s Chief Marketing Officer (CMO) and Category...

When public-listed company Veranda Learning Solutions announced its acquisition of majority stake (76 pc) in JK Shah Classes in November...

BlueStone started operations in 2011. Can you trace the brand’s evolution since inception? You were almost made to feel lesser...

LG Electronics, whose ‘new’ identity drew mixed reactions earlier this year for being too close to the original and of...

Rameshbabu Praggnanandhaa became the second Indian after Viswanathan Anand to reach the World Chess Final in more than two decades....

Mastercard, which acquired title sponsorship rights for BCCI international and domestic home matches in September 2022, taking over from Paytm...

You launched the Onam campaign a few days back. Tell us about it. Visakh Purushothaman Kitchen Treasures as a brand...

Bagzone Lifestyle has announced actor Ranveer Singh as the brand ambassador for its unisex brand Lavie Sport. Singh will soon...