Procter & Gamble India has announced the appointment of Mukta Maheshwari as the Company’s Chief Marketing Officer (CMO) and Category Head – Fabric Care, effective September 1, 2023.
She takes over from Sharat Verma, who has been elevated as the Senior Vice President, Fabric Care for P&G India, Middle East, and Africa (IMEA) and will now be based in Dubai.
Maheswari served as the Vice President, Fabric Enhancers in the ASEAN region based in Singapore prior. She joined P&G in 2007 in Singapore and has since worked across five brands across three countries, informed an official statement.
On her new role, Maheshwari said, “I am thrilled to kickstart the next phase of my journey with P&G and coming back to India, after having the opportunity to work across multiple roles in the region, including Singapore and Philippines. P&Gs philosophy of touching and improving lives truly resonates with me, and I am glad that my new role will enable me to continue aspiring to positively impact our consumers, communities, and people. India continues to be an important market for P&G globally, as we continue to delight the consumers with our superior brands. These are exciting times, and I look forward to contributing to the growth of P&G in India, together with our people who are the backbone of this resilient and empowered organisation.”
Verma helmed marketing and headed fabric care in the sub-continent for more than four years at P&G India until the elevation. He has served in various capacities at P&G across personal care, home care and personal care, across ASEAN, MEA, Greater China, Australia and India. He joined P&G in 2004 moving from Henkel India.
Verma said, “It has been my privilege and an absolute honour to serve as the CMO for P&G India. The journey has been rewarding and one filled with immense learnings. From every campaign that captured hearts, to each innovation that reshaped industries, our commitment to delivering exceptional results stands as a testament to our unwavering pursuit of excellence. Together, we raised the bar on consumer centricity and brand building and reinforced our brands as both – a #ForceForGrowth and a #ForceforGood. As I extend a warm welcome to Mukta, I am confident that our legacy will continue to thrive, inspiring new heights of creativity, impact, and success. I am only optimistic about what the future holds.”
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