OTT

India, April 22, 2026: ZEE5 Malayalam is set to premiere Aadu 3 on May 1, marking the return of one...

Mumbai: Nivin Pauly starrer political thriller Prathichaya is set to premiere on JioHotstar from April 24. Written and directed by...

Mumbai: Lionsgate Play has announced a major expansion of its Hollywood content strategy, unveiling a slate of over 100 premieres...

Mumbai: Netflix has launched its latest campaign, ‘Chill Like A Champion’, positioning itself as the go-to entertainment destination beyond the...

Mumbai: Streaming major Netflix is doubling down on its advertising business, projecting that ad revenues will reach approximately $3 billion...

Mumbai: A new IPL 2026 advertising analysis by Chrome OTT (COTT) has revealed that creative effectiveness—not media weight alone—is emerging...

Mumbai: Malayalam ZEE5 is set to premiere the family comedy‑drama film Ashakal Aayiram on April 17, bringing a warm, everyday...

Mumbai: JioHotstar has announced the premiere of Sambhavam Adhyayam Onnu, a mystery-fantasy thriller set against a dense forest backdrop, starting...

Mumbai: Jubliexx, a digital entertainment and social streaming platform, has introduced a new suite of AI-driven features aimed at enhancing...

Mumbai: India’s OTT (over-the-top) streaming market is entering a new phase of growth, powered by cheap mobile data, increasing smartphone...