Prescience 2023

Consumer behaviour has seen a massive topsy-turvy phase in the last few years. While 2020 and 2021 were disrupted due...

In 2023, consumers will opt for packaged food which is consistent in quality, purity and taste. Trends will also be...

I believe OTT is the future of entertainment consumption and it is here to stay. OTT’s dream run may seem...

“It was the best of times, it was the worst of times, it was the age of wisdom, it was...

In many respects, 2022 was a milestone year for the Esports industry. In addition to the significant return of on-site...

Consumer needs are shifting sands and evolving faster than ever. Brands are constantly trying to understand what their customers want...

Regional language dailies were the least affected during the pandemic. Ofcourse, advertising during the peak of the pandemic was few...

The Esports industry in India has kept surpassing expectations since the pandemic and 2022 was another remarkable year that elevated...

Calendar 2022 was practically the first near-normal year since Covid began in early 2020. The normalcy helped leading language dailies...

The Covid-related lockdown has positively catalysed the growth of online news in India in terms of number of new users,...