Thursday, March 23, 2023
MediaNews4U
  • Exclusive
  • #InHerOwnWay
  • #OneChangeForHer
  • Advertising
  • Media
    • Television
    • Radio
    • OTT
    • Cable & DTH
    • Print
    • Digital
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • Straight Talk
    • Gamechangers
No Result
View All Result
MediaNews4U
  • Exclusive
  • #InHerOwnWay
  • #OneChangeForHer
  • Advertising
  • Media
    • Television
    • Radio
    • OTT
    • Cable & DTH
    • Print
    • Digital
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • Straight Talk
    • Gamechangers
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Exclusive

Prescience 2023: For GECs and news channels, uncertainty remains the certainty – Anil Ayroor, Flowers TV & 24 News

Challenges include the advent of large sporting events, Smart TVs, higher budgets for digital and a youth population uninterested in what’s going on around them, contends the author. 

by Guest Column
January 16, 2023
in Exclusive, Featured, Prescience 2023
Reading Time: 1 min read
A A
Prescience 2023: For GECs and news channels, uncertainty remains the certainty – Anil Ayroor, Flowers TV & 24 News
Share Share ShareShare

The broadcast scenario is changing like anything, with technology shifts, viewership behavioral changes, lots of niche and engaging content and more. If you take the non-news segment, sports events created a lot of disruptive eyeballs, which made a huge dent in the GEC sector. This also results in TRP loss to GEC channels especially the regional ones, and adds to revenue loss as well.

Huge, engaging back-to-back sports events divert all plans of any GEC and this is going to stay there, so GEC content will be much more prone to attacks from the sports space.

The second big thing is the technology shift to Smart TVs.

Once the Smart TV is switched on in homes, one is not sure what all platforms the consumer will go to. It can be from high profile engaging  content of OTT players to any social media. Combined together, the GEC sector is facing a huge uncertainty and I don’t think in the near future that this uncertainty will end.

Digital growth and budget allocation to digital platforms are also eating into the share of GEC, so the war at ground is not at all a mild one.

In the news segment, especially in South India, consumption keeps increasing but the young generation hardly view news channels or even digital news…they are not bothered by what is happening near them. The future of news channels as such is also questionable considering the viewership shift, capex involved and  ROI.

(The author is Global COO, Insight Media City & 24 News and Flowers TV, UAE.)

Tags: Anil Ayroorflowers tvPrescience 2023

RECENT POSTS

Art-E appoints Vibhor Gulati to head operations in Mumbai

Art-E appoints Vibhor Gulati to head operations in Mumbai
by MN4U Bureau
March 22, 2023
0

Art-E Mediatech, a Delhi-based integrated marketing and technology agency, has appointed Vibhor Gulati to lead operations in Mumbai. The agency...

Read more

WARC Rankings 2023: Wavemaker Mumbai top media agency for effectiveness

WARC Rankings 2023: Wavemaker Mumbai top media agency for effectiveness
by MN4U Bureau
March 22, 2023
0

According to the recently released WARC Rankings 2023, Wavemaker India has climbed up from fifth to first place, becoming the...

Read more

LATEST NEWS

WARC Rankings 2023: Wavemaker Mumbai top media agency for effectiveness

WARC Rankings 2023: Wavemaker Mumbai top media agency for effectiveness

March 22, 2023
Raptor PR appoints Craig Chapple as Head of Content

Raptor PR appoints Craig Chapple as Head of Content

March 22, 2023

ANALYSIS

Ranveer Singh surpasses Virat Kohli to become 2022’s most valued celebrity: Report
Analysis

Ranveer Singh surpasses Virat Kohli to become 2022’s most valued celebrity: Report

by MN4U Bureau
March 21, 2023
0

Bollywood actor Ranveer Singh has surpassed Indian cricketer Virat Kohli to become 2022's most valued celebrity with a brand value...

PEOPLE

Raptor PR appoints Craig Chapple as Head of Content
Featured

Raptor PR appoints Craig Chapple as Head of Content

by MN4U Bureau
March 22, 2023
0

Raptor PR, a B2B PR agency dedicated to the global video games industry, has announced two major new client wins...

Shiprocket appoints Ankur Sarawagi as Senior Vice President, Fastrr Checkout

Shiprocket appoints Ankur Sarawagi as SVP, Fastrr Checkout

March 22, 2023

MARKETING

Rathin Lahiri joins SBI General Insurance as Head - Brand & Marketing
Featured

Rathin Lahiri joins SBI General Insurance as Head – Brand & Marketing

by MN4U Bureau
March 22, 2023
0

SBI General Insurance has announced the appointment of Rathin Lahiri as the Head of Brand & Marketing. Prior to this,...

Subscribe to Newsletters

ADVERTISING

WARC Rankings 2023: Wavemaker Mumbai top media agency for effectiveness
Advertising

WARC Rankings 2023: Wavemaker Mumbai top media agency for effectiveness

by MN4U Bureau
March 22, 2023
0

According to the recently released WARC Rankings 2023, Wavemaker India has climbed up from fifth to first place, becoming the...

Sociapa bags digital mandate for Pansari Epicure

Sociapa bags digital mandate for Pansari Epicure

March 22, 2023
Dheeraj Sinha and Aditya Kanthy named Jury for WARC Awards for Effectiveness 2023

Dheeraj Sinha and Aditya Kanthy named Jury for WARC Awards for Effectiveness 2023

March 22, 2023

PRINT

Mathrubhumi to bid farewell to its year-long centenary celebrations
Featured

Mathrubhumi to bid farewell to its centenary celebrations

by MN4U Bureau
March 17, 2023
0

Mathrubhumi announced that the closing ceremony of its centenary celebrations will be conducted on 18th March at the CIAL Convention...

The Hindu Lit For Life makes an on-ground comeback after a 3-year hiatus

The Hindu Lit For Life makes an on-ground comeback after a 3-year hiatus

February 15, 2023
Manorama Online@25: A Celebration of Digital Diversity

Manorama Online celebrates 25 years of operations with expanded digital presence

February 8, 2023

THINK THROUGH

Think Through: IPL 2023 on Digital – Innovations that will change sports viewing forever
Exclusive

Think Through: IPL 2023 on Digital – Innovations that will change sports viewing forever

by Smitha Sapaliga
March 10, 2023
0

IPL 2023 promises to be a one-of-a-kind experience this year for its fan base in India and across the globe....

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 194B , Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai - 400061

Umanath.V
+91-99400-17868
[email protected]

© 2019 medianews4u.com

No Result
View All Result
  • Exclusive
  • #InHerOwnWay
  • #OneChangeForHer
  • Advertising
  • Media
    • Television
    • Radio
    • OTT
    • Cable & DTH
    • Print
    • Digital
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • Straight Talk
    • Gamechangers

Medianews4u.com © 2019 - 2023 All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist