Cathay Cargo has launched a new brand campaign titled “We Know How,” showcasing its expertise and reliability in providing air cargo solutions.
Conceptualised by Leo Burnett, the campaign highlights brand’s innovation, people, solutions, and service, and the value they bring.
The campaign, which marks the first marketing initiative since Cathay Cargo’s rebranding earlier this year, includes a film and posters that showcase the diverse types of shipments handled by Cathay Cargo.
Rajesh Menon, Regional Head of Cargo – South Asia, Middle East and Africa, said, “Our new brand campaign, ‘We Know How’, underlines the important role of cargo within the Cathay Group and showcases our commitment to innovation, exceptional service and the valuable contribution of our dedicated team.
“The Cathay brand combines innovation, people, solutions and service. Combined with a strong freighter fleet, our passenger cargo belly network that we’re rebuilding and Hong Kong’s logistics capabilities, Cathay Cargo has the quality and expertise needed to thrive in all market conditions.”
Edward Bell, General Manager – Brand, Insights and Marketing Communications, said, “Any shipment on a Cathay Cargo plane matters. It’s going somewhere because it’s needed quickly, or because it needs the protection and assurance of our specialist handling. There is a story behind each shipment that speaks to the magic of the goods we fly, and their importance to the people who receive them.”
“‘We Know How’ is a privileged peek into the inner sanctum of our freighters and a chance to experience the expertise of our people and the technology they use to ensure every shipment arrives quickly and in perfect condition.”
The campaign comes at a time when Cathay Cargo is developing links in its extended home market of the Greater Bay Area (GBA), just ahead of the forthcoming Three-Runway System at Hong Kong International Airport, which will become operational in late 2024, informed an official statement.
