Mumbai: CEAT has appointed Debashish Roy as the new Chief Digital Transformation Officer (CDTO), effective December 2, 2024. This strategic leadership appointment is a key step in CEAT’s ongoing commitment to accelerating its digital transformation and innovation efforts.
In his new role, Debashish Roy will report directly to Amit Tolani, Chief Executive of CEAT Specialty, and will spearhead the company’s digital transformation initiatives, focusing on driving innovation, enhancing customer-centric strategies, and advancing technological capabilities across its operations.
With over 15 years of experience in digital transformation, Debashish brings a wealth of expertise in leading innovation, digital disruption, and customer-centric initiatives. He has an extensive background in overseeing transformation across various business functions, including product development, platforms, channels, analytics, and new business models. A graduate in Engineering (Chemical) and holding a management degree from IIM Mumbai with a specialization in IT & Operations, Debashish has worked with top-tier global firms, managing large-scale transformation programs for Fortune 500 organizations.
Before joining CEAT, Debashish served as Director of Digital Transformation & Customer Experience at Pfizer Ltd., where he played a pivotal role in integrating digital and IT capabilities, fostering a robust digital ecosystem within the company. He has also held significant positions at Abbott India Ltd., PwC US Advisory, and Cognizant Business Consulting, driving sustainable growth and digital innovation in various sectors, including healthcare and technology.
Debashish’s expertise spans across digital and IT strategy, data analytics, change management, omnichannel customer experience, and ecosystem partnerships. His leadership in driving cross-functional teams and innovation has earned him numerous accolades, including the CX Leader Award at the 11th Global Edition of the World CX Summit & Awards in 2024, the Leading CIO of the Year Award at the CII CIO Excellence Awards in 2023, the Economic Times CX Inspiring Leaders Award in 2023, and the Innovator’s Award at the BIG CIO Show and Awards in 2022, supported by NITI Aayog.
Amit Tolani, Chief Executive, CEAT Specialty, expressed enthusiasm about the appointment, stating, “We are delighted to welcome Debashish to the CEAT family. His extensive experience in digital transformation and innovation aligns perfectly with our vision to enhance customer experiences by driving technological advancement. I am confident that his strategic vision and leadership will significantly contribute to CEAT’s growth and strengthen our market position in the industry.”
Commenting on his new role, Debashish Roy said, “I am excited to join CEAT and embark on this new journey. My focus will be on leveraging technology to innovate for a safer, better world, while empowering people to collaborate and deliver. Together, we can inspire and nurture the human spirit, building a strong foundation for sustainable growth and making CEAT a leader in digital innovation.”
