In a move to bolster its association with cricket, tyre manufacturer CEAT Ltd announced it has signed on cricketer Shafali Verma as its brand ambassador.
Verma joins a long list of CEAT’s cricketing brand ambassadors, which include Rohit Sharma, Shubman Gill, Shreyas Iyer, Harmanpreet Kaur, and Mathew Hayden.
At the age of 15, Verma made history by becoming the youngest-ever cricketer to represent India, breaking a 30-year-old record previously held by Sachin Tendulkar. She solidified her position by becoming the youngest-ever half-centurion for India.
Lakshmi Narayanan B, Chief Marketing Officer, CEAT, said, “At CEAT, our dedication to cricket runs deep, and our association with the sport has only grown stronger over the years. From our annual CEAT Cricket Ratings to our strategic partnerships, we have always prioritized recognizing and rewarding outstanding performance. As we welcome Shafali Verma to the CEAT family, it’s her exceptional on-field performance that stands out. While the personality of a player is significant, it’s their consistent achievements across various formats that truly resonate with our brand’s values. Shafali embodies the spirit of excellence and determination that CEAT champions. We are thrilled to have her on board and look forward to a successful partnership, furthering our commitment to support and uplift the sport of cricket.”
Shafali Verma said, “I am thrilled to join the CEAT family. It has, for long been a brand that has been associated with some exceptional cricketers and I hope to carry on that trend. What’s more important is the role CEAT is playing in acknowledging women’s cricket, which makes this relationship even more special.”
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