New Delhi: CEF Group, a renewable energy and sustainable solution, has made its foray into the e-cycle market with the launch of its new brand, Go Sporty. The company has introduced a range of high-performance, yet affordable e-cycles, priced between ₹20,000 and ₹30,000, aimed at filling the gap between low-cost cycles and premium e-bikes. In a strategic move to bolster brand presence, CEF Group has appointed former cricketer Harbhajan Singh as the brand ambassador for Go Sporty.
The Go Sporty e-cycle range is designed to provide a sustainable and cost-effective alternative for everyday commuters, students, and blue-collar workers. The initiative aligns with CEF Group’s commitment to fostering a cleaner environment by offering a zero-emission mode of transportation. With these e-cycles, the company aims to reduce carbon footprints and support the creation of greener urban spaces.
Commenting on this milestone, Maninder Singh Nayyar, Founder & CEO of CEF Group, said “At CEF Group, sustainability drives every decision we make. Entering the e-cycle market with Go Sporty is a natural extension of this mission. By offering affordable, high-quality e-cycles, we aim to make eco-friendly mobility accessible to a wider audience. With Harbhajan Singh as our brand ambassador, we are confident that his influence and passion for innovation will inspire people across the country to embrace a greener, healthier way of commuting.”
Harbhajan Singh, who has been actively promoting fitness and healthy living, expressed his excitement about the collaboration: “I am excited to be part of CEF Group’s mission to make sustainable mobility accessible to everyone. The Go Sporty e-cycle range is an excellent step towards reducing environmental impact while encouraging active and healthy lifestyles. It’s an honor to represent a brand that prioritizes innovation and sustainability in such a meaningful way.”
Harbhajan Singh’s association with Go Sporty underscores CEF Group’s dedication to fostering trust and promoting sustainable mobility solutions across India. Known for his resilience, determination, and fitness ethos, the cricket legend perfectly embodies the values of the brand. His role will help drive awareness and encourage adoption of e-cycles, especially in both urban and rural markets.
With plans to introduce five new e-cycle models in the coming months, CEF Group is also looking to expand into electric two-wheelers, three-wheelers, and four-wheelers. The company plans to establish a presence in 20 states across India, utilizing both online platforms and local dealerships to make Go Sporty accessible to a wider audience.
As part of its broader mission, CEF Group continues to innovate and deliver clean, green, and sustainable solutions. The company’s vast portfolio spans renewable energy, organic manure, retail, Ayurveda, and waste processing, all contributing to its vision of a sustainable future. Through this new e-cycle venture, CEF Group is poised to make a significant impact in the evolving electric mobility sector.
