• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Thursday, January 21, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Featured

Celebrity engagement destination ‘HashFame’ launches in India

by Editorial
September 9, 2020
in Featured, Marketing
2 min read
Celebrity engagement destination ‘HashFame’ launches in India
Share Share ShareShare

Bengaluru: HashFame, a first-of-its-kind smart open celebrity network, today announced its launch in the Indian market. HashFame offers brands a one-stop destination where they can choose the ideal celebrities to drive their marketing campaigns. By offering companies a platform through which they can directly interface with celebrities, it aims to transform celebrity marketing from an often confusing process into a scalable, and reliable, media channel.

The ability to directly connect with celebrities allows HashFame to guarantee brands the best market pricing, with zero hidden commissions and fees. Through HashFame’s dedicated business managers, client briefs are communicated directly to the celebrity, allowing for a turnaround time of fewer than 24 hours for any requests. The end result is a win-win situation for both the business and the celebrity and sets the foundation for a long-standing relationship between both parties.

HashFame has launched with a network of over 40 celebrity agencies and a database of over 2,200 celebrities across categories already in place. Through partnerships with some of India’s top talent agencies, HashFame offers brands access to the biggest names in the worlds of cinema, sports, music and more. This includes A-listers from the nation’s various film industries, including Bollywood and Kollywood, and sports superstars who represent the country on the global stage. This vast database empowers marketers to select a spokesperson that appeals to specific demographic and geographic segments across the nation, and target influencer audiences based on factors such as age, gender, interests, income and education levels.

Dhanush Rajendran, Business Head, HashFame
Dhanush Rajendran

“Celebrities are playing a key role in building a brand, be it generating reach with a co-branded post or partnering with brand custodians to create a marketing-led sales engine. That said, it isn’t easy for brands & marketers to collaborate with celebrities for a win-win engagement,” said Dhanush Rajendran, Business Head, HashFame. “Hashfame has been launched with a vision to offer a seamless & trustworthy communication channel between brands, celebrities/ celebrity management agencies in order to usher collaborations that benefit all parties involved. We are also focused on solving all related issues of business management, contracts, payments & much more.”

HashFame’s automated infrastructure ensures seamless coordination and communication between parties for the duration of an engagement, with custom-built systems in place for proposals, drafts, feedback, and billing. In the months following the initial rollout of this system, the HashFame team will be on hand to ensure that every agreement comes to a successful conclusion. Since its launch, HashFame has helped connect leading national brands such as Parachute and Mother Dairy with their celebrities of choice.

HashFame was conceptualised by a team of industry veterans with the first-hand experience of the difficulties of celebrity engagement and marketing.

Tags: Celebrity managementDhanush Rajendran HashFameHashFame

Related Posts

Ashok Namboodiri
Exclusive

ZEE Entertainment appoints Ashok Namboodiri as Chief Business Officer for International Business

by Editorial
January 20, 2021
0

Company further strengthens the international business team to capture emerging opportunities across markets Mumbai: ZEE Entertainment Enterprises Ltd. (ZEE), a...

Read more
IndiaFirst Life launches ‘Stress ko Karo Kill’ social media campaign
Brand Stories

IndiaFirst Life launches ‘Stress ko Karo Kill’ social media campaign

by Editorial
January 20, 2021
0

Mumbai: IndiaFirst Life Insurance Company Limited (IndiaFirst Life), promoted by Bank of Baroda and Union Bank of India has launched...

Read more
Shailendra Singh, India Director for myfanpark

My journey of life has been all about creativity, intellectualizing and offering them to consumers, brands and sponsors: Shailendra Singh, myFanPark

January 20, 2021
Dheeraj Sinha, Managing Director – India, Chief Strategy Officer – South Asia, Leo Burnett on Focus 2021

The focus this year will be about giving scale to these new collaborative ways of working: Dheeraj Sinha, Leo Burnett

January 19, 2021
We believe that loyalty enabled commerce is the future, and is key to driving consumer engagement and stickiness

We believe that loyalty enabled commerce is the future, and is key to driving consumer engagement and stickiness: Manish Dureja, InterMiles

January 19, 2021
What do Digital CEO’s, Small Entrepreneurs and others want from the Budget 2021

What do Digital CEO’s, Small Entrepreneurs and others want from the Budget 2021

January 19, 2021
As we head towards 2021, it is critical for us to focus on a more nuanced approach to engage with our stakeholders

As we head towards 2021, it is critical for us to focus on a more nuanced approach to engage with our stakeholders

January 18, 2021
Amit Sethiya, CMO, Syska Group

Syska Group’s Top 5 points of Focus for the year 2021: Amit Sethiya, CMO

January 18, 2021

Subscribe to Newsletters

Trending

Ashok Namboodiri
Exclusive

ZEE Entertainment appoints Ashok Namboodiri as Chief Business Officer for International Business

by Editorial
January 20, 2021
0

Company further strengthens the international business team to capture emerging opportunities across markets Mumbai: ZEE Entertainment Enterprises Ltd. (ZEE), a...

Ormax Media launches its GEC character popularity tracking tool in four regional markets

Ormax Media launches its GEC character popularity tracking tool in four regional markets

January 19, 2021
Great ideas make a splash in society and for our clients: Indrajeet Mookherjee

Great ideas make a splash in society and for our clients: Indrajeet Mookherjee

January 20, 2021
What do Digital CEO’s, Small Entrepreneurs and others want from the Budget 2021

What do Digital CEO’s, Small Entrepreneurs and others want from the Budget 2021

January 19, 2021
Zee Kannada to telecast new serial ‘Sathya’ on 7th December

Zee Kannada to telecast new serial ‘Sathya’ on 7th December

December 3, 2020

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.