Center Fresh, the flagship gum and mints brand of Perfetti Van Melle India, has introduced its latest product – the Center Fresh Mints Clean Breath Lemon Honey flavor. This new addition provides a blend of mint and citrus offering 60 minutes of clean breath claims the company.
Center Fresh said that it is dedicated to those who are enthusiastic about refreshments. The brand aims to provide an experience for every palate, and this variant is targetted at those who love fruity flavors. The sweet and citrusy taste aims to leave a delightful aftertaste explains the company.
The brand added that it pioneered the intense mint category in India with the Menthol Eucalyptus flavour which is available in a tin pack for Rs. 100 and in mono packs at Rs. 1 as well. The shape of Center Fresh mints is referred to as an ‘infinite shape’ and an ‘hourglass’.
The launch of the new Lemon Honey Clean Breath mint is being accompanied by a digital commercial (DVC) that showcases the invigorating effect of the new flavor.
Watch the DVC here:
Gunjan Khetan, Marketing Director, PVMI, shared thoughts on the launch, stating, “Center Fresh, our flagship gum and mints brand, has been synonymous with long-lasting fresh breath. With the launch of the Lemon Honey flavor, we are excited to offer our customers a new way to enjoy the freshness they trust, now with a lemony twist. Center Fresh Mints Lemon Honey flavor aims to leave a lasting fresh breath for 60 mins. We believe that this addition will not only delight our existing customers but also appeal to new ones who love fruity flavours.”
