Centrum OstoCalcium has launched its television campaign, ‘Do Haddiyon Ko Dum with OstoCalcium’. The campaign aims to inspire women to take charge of their health, especially bone and joint health. Centrum OstoCalcium is a chewable tablet suitable for supplementation of Calcium and Vitamin D in adults.
OstoCalcium is marketed by Haleon, erstwhile GlaxoSmithKline Consumer Healthcare.
In India, nine out of 10 women suffer from Vitamin D deficiency, and two out of three have Calcium deficiency, which can lead to weak and porous bones. According to Centrum Women’s Health Survey 2023 in collaboration with Kantar, poor bone health is one of the top issues faced by Indian women.
The brand film shows different women leading an active life – exercising, playing with children, dancing at a wedding, and even playing with her grandchild – all the while able to do so because of healthy bones and joints.
Anurita Chopra, Head of Marketing, Haleon ISC, said, “The latest TVC from Centrum OstoCalcium reflects our unwavering dedication to empowering women in placing their health as a paramount need. In Indian households, women often stand as the backbone of their family’s health. Nonetheless, they usually neglect their personal well-being for the sake of their families.”
Garima Gupta, Category Head – Vitamin & Mineral Supplements, Haleon ISC, said, “Our goal is to instil a sense of empowerment in women by narrating tales about tenacity, perseverance, and triumphs, empowering them to take charge of their own wellness journey. This journey begins with fundamental nutrients such as calcium and vitamin D, which play a pivotal role in maintaining strong and healthy bones.”
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