Chandigarh University has partnered with Indian cricketer Arshdeep Singh for its recent brand campaign. Singh, a left-arm pace bowler and student at the university, becomes its brand ambassador.
Curated by Anblick Media, a Noida-based advertising agency, the TVC campaign aims to highlight its commitment to academic excellence, position itself in the niche segment, and reinforce its brand identity.
Commenting on the campaign, Haranath Ghosh, Director of Branding and Communications at Chandigarh University, says, “Chandigarh University has witnessed phenomenal growth in its 12-year journey, which is a matter of immense pride and satisfaction for us. And to mark the milestone of our prestigious ranking in NIRF 2023, we sought to associate with a young, exceptionally talented individual who embodies our core values of innovation and passion. Arshdeep Singh emerged as the perfect choice. His exceptional talent as a national-level player, combined with his status as a student at our university, aligns seamlessly with our journey. He resonates with the experience of reaching great heights early in his career, just like Chandigarh University, which has secured its position among the top 30 universities in India.”
He added, “I am thrilled to witness the potential of this partnership and the remarkable impact it will have on our collective journey. Together, with Arshdeep as our brand ambassador, we are poised to unlock new horizons and achieve even greater success.”
Varun Kumar Goswami, Managing Director of Anblick Media, said, “We are very pleased to be part of this association. Anblick Media’s motto is to give the right knowledge to the right people. This is also a milestone for Anblick Media, as Chandigarh University has secured a wonderful position among Indian Universities. There will be a remarkable impact of the journey of this TVC campaign for NIRF rankings, followed by its release on various media platforms.”
“Based on the strategic concept, we used the capabilities of sound and visuals to evoke the desired personality and emotions of the brand. The careful choice of direction in terms of location and the script reflecting the actuality underlined the brand’s mix of educational system and global brand identity,” he added.
