Channel Factory, a google certified global technology and data platform, announced that it is entering India through a strategic collaboration with Y&A Transformation, a business transformation company, to offer its globally accepted ad tech solutions to YouTube advertisers in India.
Commenting on the India launch, Robin Zieme, Chief Growth Officer – Global, Channel Factory, said “We are delighted to enter the Indian market in collaboration with Y&A Transformation. India is one of the most happening and a very matured digital markets. If the recent IPL bids or the 2023 Adex projections are any indications on where digital ad spends in India are headed, we believe we are at the right place and right time. Our API pings YouTube half a billion times each day which helps us provide a real picture of the ecosystem to the advertisers. We have been delivering compelling value to global advertisers and this helped us place US$550 million worth of ad revenue with YouTube last year, almost doubling the investments each year. There’s a lot advertisers can gain from our solution. We are proud of our partnership with Y&A and wish them the very best”
Commenting on the opportunity and the strategic partnership, Yesudas S Pillai, Founder, Y&A Transformation and Country Lead, Channel Factory, said, “We are thrilled to be bringing the Channel Factory proposition to India. We soft launched in India few weeks ago and already running campaigns for Amazon, Sugar Cosmetics, TVS Tyres, Naukri, Too Yum, Zee etc to the clients’ delight. It is indeed an experience it to believe it platform. What we bring on the table is a well balanced mix of clean first party data, machine curation, human intelligence and the Realtime CF learning from running various global campaigns of scale across categories. It is indeed the one stop solution for advertisers who are seeking to align their brands with the best content and reach the right audience. We are quite encouraged by the traction we are witnessing and looking forward to building CF into size and scale.”
