Allied Blenders and Distillers Private Limited’s (ABD) premium offering, Sterling Reserve has won a Gold for its marketing campaign ‘Chase the Next’ in the Food and Beverage category at the DMAasia Createffect ECHO Awards 2021-22.
The DMAasia ECHO Awards brings as a jury, the best in advertising, marketing, and media management. This year, hundreds of campaigns from 75 plusbusinesses and over 30 agencies competed for recognition.
In ‘ECHO’, one of the most coveted marketing awards in the world, the judging is considered equally on strategy, creativityand results on campaigns that target the business-to-consumer audience to sell product in today’s digital data-driven ecosystem.
On winning the Award, ABD India’s Executive Deputy Chairman, Shekhar Ramamurthy said,“We are delighted for Sterling Reserve winning Gold at the prestigious DMAasia ECHO Awards’21-22, that celebrates and awards marketing excellence. At Allied Blenders and Distillers (ABD), we keep the consumer at the centre of our thinking and deliver effectively. Sterling Reserve has been crafting innovative strategies to connect with young adults and this has resulted in the brand being one of the fastest growing globally.”
