Mumbai: Anurag Tandon, appointed as Chief Growth Officer at Cheil X, will oversee the newly established Mumbai office and drive growth initiatives. With over two decades of experience, he has led prominent business units including DDB Mudra West and WT, Mumbai, focusing on P&L management, client relationships, and revenue growth.
His career spans roles at Ogilvy and Leo Burnett, where he gained extensive brand management expertise across diverse sectors with global giants such as UL, Volkswagen, McDonald’s, and J&J. In his new role, Anurag will spearhead Cheil X’s expansion efforts in Mumbai, managing new client mandates for the independent full-service agency within the Cheil SWA group.
Talking about his appointment, Anurag Tandon said, “Cheil’s ambition to grow its new business and build a creative reputation promises to be a journey filled with challenges and opportunities in equal measure. I’m excited to be part of building a new business ground up and I know I have the support to help realise this ambition. I believe we have the vision, the expertise and the plan to quickly carve out a meaningful share of the market and establish ourselves as a key player. I am looking forward to this journey of collaborating with like-minded individuals, leveraging our collective creativity and drive to rapidly propel the Cheil X brand forward”.
Sanjeev Jasani, COO, Cheil SWA commented, “We are thrilled to welcome Anurag as he takes over the reins of our Mumbai office. Anurag is a well-known name in the industry with a reputation for delivering benchmark worthy work for clients across a wide range of industries. He is a valuable asset to the organization and we look forward to working with him”.
