Media analytics firm Chrome DM has completed 15 successful years of serving the broadcast and entertainment ecosystem with critical analytical data useful to unlock better value propositions.
Over the past 15 years, Chrome DM has navigated through challenges and celebrated triumphs, shaping a journey marked by growth, innovation, and humility. The company’s evolution reflects a relentless pursuit of excellence in the dynamic landscape of media analytics. This milestone is not just a marker of time but a testament to the company’s resilience, innovation, and unwavering commitment to excellence, the company release stated.
‘From its humble beginnings in 2008 with operations in 10 towns, Chrome DM has expanded its reach to cover 3300+ towns and 5.9 lac villages across India. What started as a team of 5 individuals has burgeoned into a company of 650, fostering a collaborative and dynamic work environment. Chrome DM’s panel home network has witnessed remarkable growth, scaling from 100 homes in 2009 to an impressive 34,000 by 2019. The company has evolved its engagement, growing from 400 touchpoints to a vast network of 3.6 lac active respondents.’
‘Chrome DM’s journey has seen a strategic shift from Distribution Audits to becoming a multifaceted player in Traditional Media, New Media, Digital Media, Consumer Research, and Global Partnerships. From initiating partnerships with one broadcasting client, Chrome DM now boasts active relationships with 300 linear channels, 5 OTT platforms, 1 production house, 11 international clients, 3 state governments, and 36 consumer brands. The transformation from a sole proprietorship firm to four private limited companies signifies Chrome DM’s commitment to corporate excellence’, added the release.
“I extend heartfelt gratitude to my colleagues, friends, clients, and partners. Their unwavering support has been instrumental in the company’s journey of 15 years. Thank you for choosing Chrome DM” – Pankaj Krishna, Founder & CEO – Chrome DM.
