Opinion: The Entire Ratings System Could Be ‘Chance Pe Dance’ With No One At Fault
I received a compelling call from a client this Monday, highlighting his concern over the random unavailability of his channel ...
Tag: Pankaj Krishna
Opinion: Landing Pages – Good or Bad?
The views on landing pages, much like everything in life, have their own two sides of a coin. The two ...
Goafest 2023: Real time cross-channel measurement in focus
What is the point of audience measurement data that is available a week or nine days later? How does it ...
Goafest 2023 unveils agenda and speaker line-up
Goafest 2023, themed 'The Future of Creativity is Here', unveiled its speaker line-up and agenda today. The three-day symposium will ...
Opinion: Three options to bring BARC back on track
Broadcast Audience Research Council (BARC), the joint industry body created for measurement of TV viewership in place of TAM with ...
Chrome Digital Track: Aaj Tak dominates incremental reach with 44.80 mn individuals in WK 17 across all digital endpoints
Viewers have audaciously made their preferences known in the last couple of years, and they are seemingly not returning anytime ...
FICCI Frames 2023: What is the future business model of OTT? Evolving, says expert panel
The business model of OTT was in sharp focus in a session moderated by Chrome Data Analytics and Media's Founder ...
Digital Ratings – Atiq Ahmed Shoot out
The seductive concurrence of Law, Crime and TV NEWS: As the time ran out on the famed mafia raj from ...
Chrome LIVE Week 14: Business News genre emerges as top gainer with 0.75pc growth
According to Chrome LIVE Week 14’23 data, Business News genre became the top gainer of the week as it grew ...
Star Sports in the crosshairs: Will Digital eventually win the battle over IPL media rights?
Crosshairs don’t kill. Instead, they set a target. Star Sports might suffer the collateral damage from this ongoing conflict of ...
