According to Chrome LIVE Week 10’23 data, Kids genre became the top gainer of the week as it grew by 1.60pc in All India 1 Lakh+ market. Sony YAY! garnered the highest OTS with 90.5 pc followed by Discovery Kids with 84.5pc at the second position. Nickelodeon moved two spots up with 80.9pc and stood at third position.
Hindi Movies genre claimed the second position by gaining 0.80pc in HSM excluding <1 lakh market. Sony Wah gained the highest OTS with 93.6pc followed by Zee Anmol Cinema with 92.8pc at second position and Star Utsav Movies with 92.4pc at third position.
Business News genre secured the third position as it grew by 0.28pc in 6 Metros. CNBC Awaaz moved one spot up and gained the highest OTS with 76.4pc. CNBC TV18 slipped one spot down and stood at second position with 75.4pc. ET Now with 68.2pc retained its third position.
English Movies genre claimed the fourth position by gaining 0.12pc in 6 Metros. Romedy Now garnered the highest OTS with 46.2pc followed by Movies Now and MNX with 44.8pc at the second and third positions respectively.
Religious genre stood at fifth position as it grew by 0.11pc in HSM excluding <1 lakh market. Sanskar gained the highest OTS with 99.7pc followed by Aastha with 98.1pc at second position and Jinvani with 92.7pc at third position.
OTS is the actual census based, percentage connectivity of a channel spread across 76.16 million homes, reported by Chrome Data Analytics & Media, spread across Digital Cable and DTH.