According to Chrome LIVE Week 35’22 data, Hindi News genre became the top gainer of the week as it grew by 0.99 pc in HSM excluding <1 lakh market. DD News garnered the highest OTS with 99.9 pc followed by ABP News with 99.8 pc at second position and India TV with 99.7 pc at the third position.
Music genre secured the second position and grew by 0.24 pc in HSM excluding <1 lakh market. MTV Beats gained the highest OTS with 91.9 pc followed by Mastiii at second position with 89.4 pc and 9X M with 79.9 pc at third position.
Sports genre stood at third position by gaining 0.04 pc in All India 1 Lakh+ market. DD Sports secured the highest OTS with 99.0 pc followed by Star Sports First with 83.2 pc at second position and Star Sports 2 at third position with 81.1 pc.
Youth genre gained the fourth position and grew by 0.03 pc in HSM excluding <1 lakh market. In this genre, Zing garnered the highest OTS with 89.3 pc followed by MTV with 89.0 pc at second positions and Zoom with 86.7 pc at the third position.
English GEC genre stood at fifth position by gaining 0.02 pc in 6 Metros. In this genre, The Q secured the highest OTS with 45.4 pc followed by Colors Infinity with 39.5 pc at second position and Comedy Central with 38.6 pc at the third position.
OTS is the actual census based, percentage connectivity of a channel spread across 76.16 million homes, reported by Chrome Data Analytics & Media, spread across Analog Cable, Digital Cable and DTH.
