According to Chrome LIVE Week 4’23 data, Sports genre became the top gainer of the week as it grew by 0.17pc in All India 1 Lakh+ market. DD Sports gained the highest OTS with 98.8pc followed by Star Sports First with 83.6pc at second position and Star Sports 2 at third position with 81.2pc.
English GEC genre secured the second position by gaining 0.04pc in 6 Metros. The Q garnered the highest OTS with 45.3pc followed by Comedy Central with 36.0pc at second position and Colors Infinity with 35.8pc at third position.
Music genre claimed the third position by gaining 0.02pc in HSM excluding <1 lakh market. MTV Beats gained the highest OTS with 92.7pc followed by Mastiii at second position with 91.7pc and 9X M with 86.0pc at third position.
OTS is the actual census based, percentage connectivity of a channel spread across 76.16 million homes, reported by Chrome Data Analytics & Media, spread across Digital Cable and DTH.
