According to Chrome LIVE Week 42’22 data, Hindi News genre became the top gainer of the week as it grew by 0.89 pc in HSM excluding <1 lakh market. ABP News and India TV gained the highest OTS with 99.8 pc at first and second positions respectively followed by DD News with 99.4 pc at third position.
Religious genre claimed the second position and grew by 0.28 pc in HSM excluding <1 lakh market. Sanskar gained the highest OTS with 99.8 pc followed by Aastha with 98.5 pc at second position and Zee Salaam with 90.5 pc at third position.
Infotainment genre stood at third position by gaining 0.09 pc in All India 1 Lakh+ market. History TV18 secured the highest OTS with 88.7 pc followed by Animal Planet with 85.8 pc at second position and Discovery with 85.5 pc at the third position.
Youth genre secured the fourth position by gaining 0.09 pc in HSM excluding <1 lakh market. In this genre, Zing gained the highest OTS with 89.1 pc followed by MTV with 88.8 pc at second position and Zoom with 86.8 pc at the third position.
OTS is the actual census based, percentage connectivity of a channel spread across 76.16 million homes, reported by Chrome Data Analytics & Media, spread across Analog Cable, Digital Cable and DTH.
