According to Chrome LIVE Week 47’22 data, Hindi News genre maintained its top gainer position as it grew by 3.15pc in HSM excluding <1 lakh market. India TV garnered the highest OTS with 99.8pc followed by DD News with 99.6pc at second position and ABP News with 99.5pc at third position.
Hindi Movies genre stood at second position by gaining 1.84pc in HSM excluding <1 lakh market. Sony Wah gained the highest OTS with 93.7pc followed by Zee Anmol Cinema with 93.1pc at second position and Star Utsav Movies with 92.7pc at third position.
Religious genre secured the third position and grew by 1.07pc in HSM excluding <1 lakh market. Sanskar gained the highest OTS with 99.6pc followed by Aastha with 98.8pc at second position and Jinvani with 90.6pc at third position.
Youth genre claimed the fourth position by gaining 0.77pc in HSM excluding <1 lakh market. Zing gained the highest OTS with 90.4pc followed by MTV with 89.4pc at second position and Zoom with 87.9pc at the third position.
Music genre stood at fifth position by gaining 0.26pc in HSM excluding <1 lakh market. MTV Beats gained the highest OTS with 92.5pc followed by Mastiii at second position with 92.2pc and 9X M with 85.7pc at third position.
OTS is the actual census based, percentage connectivity of a channel spread across 76.16 million homes, reported by Chrome Data Analytics & Media, spread across Analog Cable, Digital Cable and DTH.