According to Chrome LIVE Week 21’22 data , English Movies genre became the top gainers of the week as it grew by 12.32 pc. In this genre, Movies Now channel gained the highest OTS with 54.1 pc in 6 Metros.
English GEC Genre claimed the second position and grew by 11.13 pc in 6 Metros. The Q secured the highest OTS with 45.4 pc.
Music Genre stood at the third position by gaining 1.90 pc in HSM excluding <1 lakh market. MTV Beats gained the highest OTS with 92.3 pc.
OTS is the actual census based, percentage connectivity of a channel spread across 76.16 million homes, reported by Chrome Data Analytics & Media, spread across Analog Cable, Digital Cable and DTH.
