Mumbai: Jewellery brand Reliance Jewels, continues its tradition of celebrating festivals with collections. It has introduced the Vindhya collection on Akshaya Tritiya this year. Ninth in its ‘Jewels of India’ collection series, Vindhya is inspired by the artistic traditions of Madhya Pradesh. Fashion icon and Bollywood diva Disha Patani unveiled the exclusive festive collection at an event at the Reliance Jewels’ store in Varanasi.
Akshaya Tritiya, an auspicious festival signifying prosperity and abundance in the Hindu culture, is considered to be the perfect occasion for buying jewellery explains the company. Celebrating the occasion, the Reliance Jewels Vindhya Collection offers jewellery pieces that pay tribute to the rich cultural heritage and architectural splendour of Madhya Pradesh. Each piece is crafted with designs inspired by monuments of Madhya Pradesh such as the Gwalior Fort, the Stupa of Sanchi, the Mahakaleshwar Temple of Ujjain, and the Mitaoli and Bateshwar Temples.
Sunil Nayak, CEO, Reliance Jewels, said, “The launch of the Vindhya Collection this Akshaya Tritiya marks our commitment to celebrating India’s diverse cultural heritage. Inspired by the rich traditions of Madhya Pradesh, this collection is the ninth in our ‘Jewels of India’ series and stands as our testament to showcasing Indian art and craftsmanship.
“Akshaya Tritiya is the ideal occasion for buying jewellery as it symbolises wealth and prosperity, and this year, we offer our customers a unique opportunity to bring home prosperity through the Vindhya collection! The exquisite collection symbolises not just prosperity and elegance but also the enduring celebratory spirit of Akshaya Tritiya and our brand, Reliance Jewels.”
Patani said, “Each piece in this collection is a masterpiece reflecting the rich cultural heritage and architectural splendour of Madhya Pradesh. Personally, I am in love with the diamond necklace design, which beautifully amalgamates elements from various temples in Ujjain. It isn’t just jewellery; it’s a true symbol of tradition and beauty that is a must have in every wardrobe.”
Crafted with precision, the Vindhya collection offers jewellery pieces, from finely crafted chokers to intricately designed bangles available in gold and diamond variants. The Vindhya Collection is not just jewellery; it is a celebration of tradition, elegance, and timeless beauty explains the company.
The Vindhya collection marks the latest addition to Reliance Jewels’ series ‘Jewels of India’, highlighting India’s regions, traditions, architecture and craftsmanship. While Vindhya draws inspiration from Madhya Pradesh’s artistic finesse and timeless elegance, the eight previous collections in the series have been a testament to the beauty of India:
- The Swarn Banga collection pays homage to Bengal’s poetic beauty and cultural heritage
- The Thanjavur collection found inspiration in the historical richness of Thanjavur, the capital of the Chola Empire.
- The Mahalaya collection idolised the grandeur of Maharashtra
- The Rannkaar collection captures the stark beauty of the Rann of Kutch
- The Kaasyam collection gleams with the splendour of Banaras
- The Utkala collection evokes the vibrancy of coastal OdishaThe Atulyaa collection showcases Rajasthan’s royal heritage and Mughal-era opulence
- The Apurvam collection portrays the architectural magnificence of Hampi.
The Vindhya Collection is now available at all Reliance Jewels stores.
