According to Chrome LIVE Week 23’22 data, Youth genre became the top gainer of the week as it grew by 0.49 pc in the Hindi Speaking Market (HSM) excluding <1 lakh market. In this genre, MTV channel garnered the highest OTS with 89.3 pc followed by Zing with 88.8 pc at second position and Zoom with 84.8 pc at the third position.
Religious genre secured the second position and grew by 0.07 pc in HSM excluding <1 lakh market. Sanskar channel gained the highest OTS with 99.7 pc followed by Aastha with 98.5 pc at the second position and Zee Salaam with 92.5 pc at the third position.
Hindi Movies genre claimed the third position by gaining 0.02 pc in HSM excluding <1 lakh market. Sony Wah gained the highest OTS with 94.0 pc followed by Zee Anmol Cinema with 92.9 pc at the second position and Star Utsav Movies with 91.9 pc at the third position.
OTS is the actual census based, percentage connectivity of a channel spread across 76.16 million homes, reported by Chrome Data Analytics & Media, spread across Analog Cable, Digital Cable and DTH.
