According to Chrome LIVE Week 32’22 data, Hindi Movies genre became the top gainer of the week as it grew by 0.41 pc in HSM excluding <1 lakh market. Sony Wah garnered the highest OTS with 94.2 pc followed by Zee Anmol Cinema with 93.2 pc at the second position and Star Utsav Movies with 92.8 pc at the third position.
Hindi News genre claimed the second position by gaining 0.40 pc in HSM excluding <1 lakh market. DD News secured the highest OTS with 99.9 pc followed by ABP News with 99.8 pc at second position and India TV with 99.7 pc at the third position.Music genre stood at third position and grew by 0.23 pc in HSM excluding <1 lakh market. MTV Beats gained the highest OTS with 91.9 pc followed by Mastiii at second position with 89.4 pc and 9X M with 79.3 pc at third position.Youth genre secured the fourth position by gaining 0.12 pc in HSM excluding <1 lakh market. In this genre, Zing garnered the highest OTS with 89.3 pc followed by MTV with 89.0 pc at second positions and Zoom with 86.7 pc at the third position.
Hindi GEC genre stood at fifth position by gaining 0.11 pc in HSM excluding <1 lakh market. DD National secured the highest OTS with 99.9 pc followed by Colors Rishtey at second position with 92.8 pc and Sony Pal with 92.2 pc at the third position.
OTS is the actual census based, percentage connectivity of a channel spread across 76.16 million homes, reported by Chrome Data Analytics & Media, spread across Analog Cable, Digital Cable and DTH.
