Mumbai: Strengthening its regional entertainment offering, Tata Play, a Direct-to-Home (DTH) provider, has launched Tata Play Odia Manoranjan, a new value-added service (VAS) designed to deliver a comprehensive, ad-free Odia entertainment experience. The service brings together a curated mix of movies, TV shows, Jatras, devotional programming, and music tailored for Odia-speaking audiences.
Powered by Sidharth TV, one of Odisha’s most popular Odia-language general entertainment channels, the platform serves as a one-stop destination for culturally rooted content. The library features more than 180 movies, over 100 Jatras, around 20 television shows, and a vast catalogue of 12,000+ songs spanning devotional, folk, film, and non-film genres. The offering combines classics and contemporary titles, catering to a wide range of viewers and resonating strongly with audiences across Tier 3 and Tier 4 markets.
Available on television and the Tata Play Mobile App (Live TV and Video on Demand), Tata Play Odia Manoranjan provides seamless, ad-free viewing across screens. Subscribers can access 24×7 Odia entertainment on a full-screen SD channel. The service is priced at ₹2 per day and is available on Channel No. 1755.
Talking about the launch, Pallavi Puri, Chief Commercial and Content Officer, Tata Play, said, “India’s strongest viewing loyalties are rooted in language and lived culture. Tata Play Odia Manoranjan brings together the many expressions of Odia entertainment from films and Jatras to devotional programming and music into one clearly defined destination. With this launch, Tata Play further elevates its regional content offering by giving Odia audiences a single, definitive home for their stories and traditions.”
Sitaram Agrawalla, Owner & Chairman, Sidharth TV Network, said, “For decades, Odia families have trusted our entertainment platforms for stories that feel like home, and for moments that bring us together. Tata Play Odia Manoranjan builds on this trust by placing a diverse range of Odia films, theatre, devotional music and shows into a single, accessible space. This collaboration isn’t just about wider distribution it’s about honouring the preferences of Odia viewers with a seamless, ad-free viewing experience that reflects their language, culture and the way they choose to engage with content.”
Tata Play Odia Manoranjan joins the platform’s expanding portfolio of entertainment and infotainment services designed for diverse age groups and interests. Tata Play’s platform services span genres including entertainment, kids, learning, regional content, devotion, and more, reinforcing its focus on delivering culturally relevant, high-quality viewing experiences across India.
